Careers in advertising
Published on: Monday, December 20, 2021
By: K Krishnan
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What is advertising?
Advertising is a type of marketing communication used to promote or sell something – like goods, services, or ideas. Because there are so many steps to creating an advertisement, there are many advertising job titles and descriptions.
Advertising is usually paid for by sponsors and viewed through various media such as websites, newspapers, magazines, television, radio, outdoor advertising, or direct mail. An advertising firm might create advertising campaigns for various clients, or for one company.
Types of advertising
There are two main types of advertising: commercial and non-commercial. Here are the main differences between them:
1. Commercial
Commercial advertising describes advertisers who are selling a product or service. Advertisements for these items showcase the features of goods and services appropriate to the type of media involved. Television and video streaming ads might focus more heavily on graphics, while magazine or blog ads might be more text-based.
2. Non-commercial
Non-commercial advertisers spend money to advertise items other than a consumer product or service. These would include political parties, interest groups, religious organisations, and governmental agencies.
(Pic: Adamas Uni)
Advertising Job Titles
There are many areas in advertising. When you study in college, you may learn a bit of everything. However, when you study at higher levels, you may specialise in a particular area of interest. Below is a list of some of the most common advertising job titles.
(1) Creative Development
Creative development professionals put together the visuals for online advertisements, magazine and newspaper advertisements, television advertisements, or brochures and corporate reports. Workers with these jobs tend to have strong attention to detail and communication skills, as well as creativity and training in the specific disciplines required.
Advertising copywriters write print ads, online ads, brochures, or commercial scripts for a variety of ad mediums, and also need to be able to spot spelling and grammar errors easily. Graphic designers create visual concepts, by hand or using computer software. Both tend to work under a creative or art director.
Advertising Copywriter
Advertising Photographer
Art Director
Copy Associate
Copyeditor
Copywriter
Creative Technologist
Editorial Photographer
Graphic Artist
Graphic Designer
Illustrator
Motion Graphics Designer
Preprint Analyst
Print Traffic Coordinator
Production Artist
Producer
Web Designer
Writer
(2) Management
An advertising manager oversees all of the advertising activities of a particular company. They help implement advertising campaigns, oversee all employees within the advertising department, maintain the advertising budget, and make sure each campaign is a success. They are in charge of making sure the client is satisfied with the ad agency’s advertising strategies.
Account Director
Account Executive
Account Manager
Account Supervisor
Advertising Campaign Manager
Advertising Director
Advertising Manager
Advertising Sales Director
Advertising Traffic Manager
Broadcast Account Manager
Creative Director
Digital Advertising Manager
Digital Advertising Sales Manager
Events Manager
Major Account Manager
Marketing Manager
Media Account Director
Media Director
Online Advertising Director
Online Advertising Manager
Print Traffic Director
Print Traffic Manager
Promotions Manager
Sales Manager
Senior Account Director
Social Media Advertising Manager
(3) Marketing
A marketing associate helps a marketing or advertising office run smoothly. They might perform administrative tasks and conduct market research, analyse consumer data, or create marketing and advertising materials such as brochures. Marketing associates need strong written and oral communication skills in order to interact with employers, colleagues, clients, and vendors.
Advertising Assistant
Advertising Buyer
Advertising Coordinator
Advertising Specialist
Agency Account Coordinator
Assistant Account Executive
Assistant Buyer
Assistant Media Planner
Brand Manager
Client Strategist
Client Support Specialist
Communications Coordinator
Content Marketer
Developer
Digital Advertising Specialist
Digital Media Planner
Interactive Media Buyer
Interactive Media Planner
Internet Advertising Buyer
Junior Account Planner
Marketing Associate
Marketing Coordinator
Media Buyer
Media Coordinator
Media Planner
Media Research Analyst
Media Specialist
National Account Coordinator
Online Advertising Coordinator
Target Marketing Strategist
Traffic Manager
Web Analytics Consultant
(4) Sales
An advertising sales department is responsible for selling media space to advertisers. If they work for a magazine publisher, they sell space (such as half a page or a page) in the magazine. If they work for a TV station, they sell airtime to advertisers. They locate and meet with potential clients, provide all necessary information, and close advertising campaign sales.
Account Associate
Account Coordinator
Account Planner
Account Representative
Account Specialist
Advertising Sales Agent
Advertising Sales Representative
Multi-Media Advertising Sales Manager
Multi-Media Sales Manager
Online Advertising Specialist
Public Relations Specialist
Researcher
Sales Planner
Senior Account Planner
For further information:
If you are interested in pursuing a career in advertising your Holland’s interest code should preferably show : EAC . (To find out your code visit careerpreference.com.)
What is EAC? According to Holland’s code it indicates Enterprising – Artistic – Conventional. It is your personality type.
Enterprising – Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Artistic – Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Conventional – Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
To explore further on careers in advertising you can contact the Malaysian Advertising Association at https://www.malaysiaadvertisers.com.my/
Article sources: (1) ALISON DOYLE of the balancecareers.co (2) onetonline
Q and A
For further information on careers write to [email protected].
(Pic: Careerizma)
