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Careers in advertising
Published on: Monday, December 20, 2021
By: K Krishnan
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MANY business students may not be aware of careers in advertising.  They may opt for business, economics or accounts. To help them visualise careers in advertising, let us focus on this area today. 

What is advertising?

Advertising is a type of marketing communication used to promote or sell something – like goods, services, or ideas. Because there are so many steps to creating an advertisement, there are many advertising job titles and descriptions.

Advertising is usually paid for by sponsors and viewed through various media such as websites, newspapers, magazines, television, radio, outdoor advertising, or direct mail. An advertising firm might create advertising campaigns for various clients, or for one company.

Types of advertising

There are two main types of advertising: commercial and non-commercial. Here are the main differences between them:

1. Commercial

Commercial advertising describes advertisers who are selling a product or service. Advertisements for these items showcase the features of goods and services appropriate to the type of media involved. Television and video streaming ads might focus more heavily on graphics, while magazine or blog ads might be more text-based. 

2. Non-commercial

Non-commercial advertisers spend money to advertise items other than a consumer product or service. These would include political parties, interest groups, religious organisations, and governmental agencies.

 

(Pic: Adamas Uni)

Advertising Job Titles

There are many areas in advertising. When you study in college, you may learn a bit of everything. However, when you study at higher levels, you may specialise in a particular area of interest.  Below is a list of some of the most common advertising job titles. 

(1) Creative Development

Creative development professionals put together the visuals for online advertisements, magazine and newspaper advertisements, television advertisements, or brochures and corporate reports. Workers with these jobs tend to have strong attention to detail and communication skills, as well as creativity and training in the specific disciplines required.

Advertising copywriters write print ads, online ads, brochures, or commercial scripts for a variety of ad mediums, and also need to be able to spot spelling and grammar errors easily. Graphic designers create visual concepts, by hand or using computer software. Both tend to work under a creative or art director.

Advertising Copywriter

Advertising Photographer

Art Director

Copy Associate

Copyeditor

Copywriter

Creative Technologist

Editorial Photographer

Graphic Artist

Graphic Designer

Illustrator

Motion Graphics Designer

Preprint Analyst

Print Traffic Coordinator

Production Artist

Producer

Web Designer

Writer

(2) Management

An advertising manager oversees all of the advertising activities of a particular company. They help implement advertising campaigns, oversee all employees within the advertising department, maintain the advertising budget, and make sure each campaign is a success. They are in charge of making sure the client is satisfied with the ad agency’s advertising strategies.

Account Director

Account Executive

Account Manager

Account Supervisor

Advertising Campaign Manager

Advertising Director

Advertising Manager

Advertising Sales Director

Advertising Traffic Manager

Broadcast Account Manager

Creative Director


Digital Advertising Manager

Digital Advertising Sales Manager

Events Manager

Major Account Manager

Marketing Manager

Media Account Director

Media Director

Online Advertising Director

Online Advertising Manager

Print Traffic Director

Print Traffic Manager

Promotions Manager

Sales Manager

Senior Account Director

Social Media Advertising Manager

(3) Marketing

A marketing associate helps a marketing or advertising office run smoothly. They might perform administrative tasks and conduct market research, analyse consumer data, or create marketing and advertising materials such as brochures. Marketing associates need strong written and oral communication skills in order to interact with employers, colleagues, clients, and vendors.

Advertising Assistant

Advertising Buyer

Advertising Coordinator

Advertising Specialist

Agency Account Coordinator

Assistant Account Executive

Assistant Buyer

Assistant Media Planner

Brand Manager

Client Strategist

Client Support Specialist

Communications Coordinator

Content Marketer

Developer

Digital Advertising Specialist

Digital Media Planner

Interactive Media Buyer

Interactive Media Planner

Internet Advertising Buyer

Junior Account Planner

Marketing Associate

Marketing Coordinator

Media Buyer

Media Coordinator

Media Planner

Media Research Analyst

Media Specialist

National Account Coordinator

Online Advertising Coordinator

Target Marketing Strategist

Traffic Manager

Web Analytics Consultant

(4) Sales

An advertising sales department is responsible for selling media space to advertisers. If they work for a magazine publisher, they sell space (such as half a page or a page) in the magazine. If they work for a TV station, they sell airtime to advertisers. They locate and meet with potential clients, provide all necessary information, and close advertising campaign sales.

Account Associate

Account Coordinator

Account Planner

Account Representative

Account Specialist

Advertising Sales Agent

Advertising Sales Representative

Multi-Media Advertising Sales Manager

Multi-Media Sales Manager

Online Advertising Specialist

Public Relations Specialist

Researcher

Sales Planner

Senior Account Planner

For further information:

If you are interested in pursuing a career in advertising your Holland’s interest code should preferably show : EAC .  (To find out your code visit careerpreference.com.)

What is EAC? According to Holland’s code it indicates Enterprising – Artistic – Conventional. It is your personality type. 

Enterprising –  Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Artistic  –  Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Conventional  –  Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

To explore further on careers in advertising you can contact the Malaysian Advertising Association at https://www.malaysiaadvertisers.com.my/

Article sources: (1) ALISON DOYLE of the balancecareers.co (2) onetonline

Q and A

For further information on careers write to [email protected] 

(Pic: Careerizma)

 





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