Midea expects sales to rise to RM120 million by year-end
Published on: Wednesday, July 01, 2015
Kuala Lumpur: Midea Scott & English Electronics Sdn Bhd (MSEE) expects to increase sales to RM120 million by year-end from the RM90 million achieved in 2014.This would be achieved by way of introducing more products to fulfill its retail and commercial customer needs. ADVERTISEMENT Chief Executive Officer Ng Kong Chin said the company plans to introduce consumer products such as instant water heaters and small appliances."For commercial customers, we will be introducing products such as the chiller, VRV and Ducted System air-conditioners," said Ng in a statement in conjunction with the launch of its energy-saving Midea Marine Series washing machine. He said MSEE is also widening its sales channel to cover modern trade segments, including chain stores, hypermarkets and e-commerce platforms. MSEE, a joint venture company between the Midea Group of China and local partner, Eastern Trinity Sdn Bhd, has about 800 dealers nationwide.– BernamaADVERTISEMENT Its products are also available on online shopping portals such as Lazada, Rakuten and 11street.Meanwhile, the new washing machine features built-in smart sensors. It is able to reduce water wastage by 37 per cent compared with similar machines without sensors.
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"Midea has used this as a platform to develop more products with such features," Ng said.The washing machine comes in three load capacities of nine, 10 and 12 kilogrammes and is priced at RM949, RM1,209 and RM1,429, respectively. – Bernama