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New BMW 330e wows crowd with elegance, what it can offer
Published on: Sunday, August 28, 2016
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Penampang: There was an air of confidence when the BMW 330e was unveiled to the local premium market on Saturday.Proudly introduced as the premium automaker's second locally assembled hybrid vehicle with eDrive technology in the country, the intelligent machine wowed the crowd at FM Autohaus simply by its sheer elegance and what if can offer to its owner.

Saturday's event at the showroom was part of BMW Group Malaysia's celebration of the famous German automaker's proud 100 years of innovation.

The new locally assembled BMW 330e is the 12th model to join the portfolio of locally-assembled vehicles at BMW Group Malaysia's assembly facility at Kulim Hi-Tech Park. It extends the next chapter of BMW EfficientDynamics through exemplary efficiency and uncompromised power. Equipped with a state-of-the-art electric motor which works synchronously with a BMW TwinPower Turbo engine, the new model is set to deliver an unparallelled driving experience to meet an infinite spectrum of driving needs.

"We have high confidence that this is the best car anyone can own," said FM Autohaus Kota Kinabalu Director cum Chief Executive Officer Syed Faiz.

And his confidence is well founded for the new BMW 330e communicates its hybrid nature while retaining its identity as an iconic sedan. Its hybrid capabilities are conveyed with sophisticated simplicity that is accentuated by a sense of sporty elegance.

Features typical of the BMW eDrive in the new BMW 330e are immediately recognisable in both the exterior and interior of the car. The special features of the plug-in hybrid vehicle includes the charging socket panel positioned on the left front wing of the car.

It has an innovative hybrid powertrain comprising a two-litre four-cylinder combustion engine with BMW TwinPower Turbo technology and a synchronous BMW eDrive electric motor integrated in an eight-speed Stepronic transmission.

Combined with a permanent rear-wheel drive system and eDrive technology, the BMW 330e is equipped to deliver a potent performance with exemplary efficiency.

Its four-cylinder petrol unit, which has won the International Engine of the Year Award on three occasions, churns a sporty power delivery. Maximum output is 252hp with a peak torque of 420Nm while combined fuel consumption is at 2.1 litres per 100km and CO2 emissions is at 49 grammes per kilometer.

"Not only that all our cars are fuel efficient, they create a spirit of sustainability for the future.

And ours are energy efficient as well. No other cars could pass the stringent Euro standard.

That's why we have the lowest CO2 emission," Syed Faiz added.

Aside from the eDrive button, the BMW 300e comes with a Driving Experience Control switch that allows users to configure the steering and chassis functions as well as the shift characteristics of the eight-speed Stepronic transmission.

The vehicle is also equipped with a cutting-edge connectivity and innovative on-road companions including the latest generation of Navigation System Professional and iDrive Touch Controller for even faster route calculation and realistic 3D display in urban areas.

It also offers the BMW Online Office as part of its services and apps offerings that enable reading, writing and sending of emails from within the vehicle using a fixed on-board SIM card.

Additional BMW ConnectedDrive services and apps includes an Intelligent Emergency Call, Concierge Services, BMW Teleservices and MyBMW Remote App, which in a plug-in hybrid vehicle enables drivers to regulate the car's temperature remotely and provides data on the current charging status of the battery, among other functions.





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