Luxury vehicle mart faces challenging time
Published on: Thursday, December 01, 2016
Kuala Lumpur: The luxury vehicle market is facing a challenging time now, said Jaguar Land Rover (M) Sdn Bhd Managing Director, Datuk Aishah Ahmad.She said the sales in general had not been great and the total industry volume has gone down by 13.9 per cent."The company expects to sell over 90 Jaguar units in Malaysia this year, almost the same like last year's amid a tough market for luxury cars globally," she told Bernama after the launch of the new Jaguar SUV F-Pace here Wednesday. ADVERTISEMENT Aishah said the company had 749 units of Jaguar and Land Rover registered in Malaysia in 2015 and the number would be more or less the same this year."For our premium brand, we have the Malaysian Jaguar loyalists would help contribute to our sales number.Stay up-to-date by following Daily Express’s Telegram channel.
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"With slow economic demand, the company hopes that they continue to buy our cars even though they are on the high end of the pricing list," she said. She said the company now has a new product that would meet the needs of discerning customers who liked the practicality of a sport utility vehicle, the drivability of a sports car and the prestige of an iconic marque. "Since the company trades in US dollars, we have contingency plans. The prices of our cars will definitely have to be increased to compensate for the volatile exchange rate, not only us but other competitors from the luxury market," Aishah said. – Bernama