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Experience powder-like snow in Niigata
Published on: Friday, January 20, 2017
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Kota Kinabalu: Popular Express Travel Sdn Bhd boasted another milestone by organising its inaugural flight from Kota Kinabalu to Niigata Prefecture in northwest coast of Honshu, the largest island in Japan. The Malindo Air flight to the strategic location fronting the sea of Japan, is dubbed one of the most beautiful places to visit in the world.

Popular Express Managing Director Dewi Chen, said those who travel on the inaugural flight would get a special discount from March 16 to 20.

The five-day and four-night tour would include a few patterns of travel in and around the Niigata where travellers would experience snow playing, visiting ancient village and Sado island hopping.

One of the most popular things to do in Niigata is to experience powder-like snow in the natural surrounding where the prefecture receives snow drops for as long as six months.

"It is different from other prefectures in Japan. Niigata is one of the most wonderful and beautiful places to visit as you will experience the softest snow in the world, almost like powder.

"Russians and Hong Kong people always frequent the place because of this beauty," said Dewi.

"Visitors would also experience their ancient place called Echigo, where history in the past of the island would be showcased.

Apart from the natural beauty, one of the activities would be making rice crackers using the most delicious rice in Japan called Koshihikari.

"Due to its popularity and deliciousness, Niigata has its own museum called Senbei Museum showcasing the developing and making of various rice crackers using its finest rice, the Koshihikari.





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