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AirAsia's cancer campaign wins silver for 'Best CSR Comms'
Published on: Saturday, March 25, 2017
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Kuala Lumpur: AirAsia's cancer awareness campaign, received the silver award for 'Best CSR Communications' in Southeast Asia.In a statement, AirAsia said the award was received at the MARKETING PR Awards 2017 Gala Dinner' held in Singapore on Thursday.

The low-cost carrier's efforts in aiding underprivileged cancer patients in Malaysia was recognised with the #AirAsiaMAKNA campaign.

AirAsia and National Cancer Council Malaysia (MAKNA) joined forces in the fight against cancer to launch the #AsiaAsiaMAKNA campaign in 2015.

Since the inception, AirAsia has successfully raised and donated more than RM650,000 via the iconic Captain and Cabin Crew t-shirt sales, 'Travelling Beruang Campaign' and 10-sen pledge initiative. – Bernama




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