BMW Malaysia to sustain bullish sales growth momentum this year
Published on: Saturday, April 15, 2017
Kuala Lumpur: BMW Malaysia Sdn Bhd aims to sustain its bullish sales growth momentum this year in view of its positive first-quarter performance, says Head of Corporate Communications, Sashi Ambi.Sashi said in the first quarter of this year, total sales rose by 17.6 per cent to 2,600 units from 2,210 units in the previous corresponding quarter. Among the cars sold by the company are BMW, Mini Cooper and Motorrad (Motorbikes).
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During the same period, BMW recorded a 17.9 per cent increase in sales year-on-year (yoy) to 2,138 units.For Mini Cooper, sales rose by five per cent yoy to 207 units with Motorrad rising 27.5 per cent yoy to 255 units. He said MINI was tracked as the third largest brand in Malaysian premium car segment.
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"Last year alone, the Mini Cooper contributed over 900 vehicles to the group's performance, a 19 per cent growth compared to 2015," he told reporters after launching the new Mini Cooper Countryman here Friday.The Mini Cooper comes in two variations — Mini Cooper Countryman priced at RM239,598 and the Mini Cooper S Countryman priced at RM269,159.
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Currently, Mini has a four per cent market share in the Malaysian premium car segment, with over 1,500 units delivered since 2011 with the previous Countryman model. He said currently there were no plans to produce the Countryman locally as the group recently opened a new factory in the Netherlands. Stay up-to-date by following Daily Express’s Telegram channel.
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