Partnership with Geely favours Proton turnaround
Published on: Friday, May 26, 2017
Kuala Lumpur: The decision made by DRB-HICOM Bhd to partner with Zhejiang Geely Holding Group Co Ltd indicates the strong commitment from Proton Holdings Bhd towards its turnaround plan and to meet the conditions of the RM1.5 billion soft loan approved by the government in April last year.DRB-HICOM reached an agreement to sell a 49.9 percent stake in loss-making Proton to the Chinese automotive company and as part of the deal, Geely would also acquire a 51 per cent stake in British automaker Lotus from Proton for pound, 51 million.International Trade and Industry Minister Datuk Seri Mustapa Mohamed said with Geely's proven track record, the group would be able to provide a lot of boost to Proton's sale performance and bottom-line.
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"The partnership with Geely will mark the beginning of a new era for Proton. It is still a long road ahead but I believe this is a step in the right direction."Last year Proton introduced four new models, and we hope to see continuous improvement in its models as a result of the facilitation to be provided by Geely," he said in a statement in response to the partnership. Geely, one of the top Chinese automotive companies, saw its sales in China grew 50 per cent last year to 766,000 vehicles. Its acquisition of Volvo in 2010 has been a success with Volvo recorded sales of 540,000 vehicles in 2016, an increase of over 200,000 units sold in 2009 prior to the acquisition. At the same time, Mustapa hoped the deal would enable Proton to have access to existing markets of the Chinese carmaker, especially in China, as well as right-hand drive markets in Southeast Asia, as well as allowing Proton to tap into Geely's technology and research and development facilities, including a range of platforms and powertrains.
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"More importantly, it could also fully realise the potential of Proton's production plants in Tanjung Malim and Shah Alam which have a combined capacity of 380,000 units. In the last few years, Proton has only been operating at 40 per cent of its full capacity," he said.Mustapa said since the introduction of the National Automotive Policy in 2006, the Ministry of International Trade and Industry had been working hard with all car manufacturers, including Proton to increase car exports to the region and the world.
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"Our car export performance has been dismal, with only 33,438 units in total were exported last year. Stay up-to-date by following Daily Express’s Telegram channel.
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