Boosting Aussie arrivals to Sabah
Published on: Tuesday, August 01, 2017
Kota Kinabalu: Winning partnership with the industry's best has proven to be the right way to stimulate new business for tourism in Sabah. Arrivals from Australia to Sabah has been very encouraging despite having only one direct flight from Perth to Kota Kinabalu. Continuous effort is needed to further boost the numbers, Sabah Tourism Board (STB) said.STB and Royal Brunei Airlines (RBA) held a seminar in Melbourne recently to present Sabah to agents. ADVERTISEMENT STB Deputy General Manager (Marketing) Suzaini Sabdin Ghani said: "Our private sectors had the opportunity to present their product direct to the Australian agents. Turnout to the seminar was almost 100 which is really good according to Australian standards."Sabah private sectors participated at the Travel Industry Expo which is a business-to-business expo to network and meet new agents. Sabah's Borneo Eco Tours, UMS Eco Tours & Discovery, Sutera Sancturay Lodges, Grandis Hotel, Ming Garden and Tabin Wildlife Resort participated the expo, while Sutera Harbour Resort attended the Seminar represented by their Australian GSA.ADVERTISEMENT Stay up-to-date by following Daily Express’s Telegram channel.
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RBA flies daily from Melbourne to Kota Kinabalu via Bandar Seri Begawan with an average 80pc load factor according to RBA. Melbourne, along with Sydney and Perth are the top three best outbound for Australia. Last year, arrivals from Australia to Sabah increased by 8.7pc (30,139) compared to 2015.