Shell Malaysia ventures into e-commerce
Published on: Friday, August 04, 2017
Kuala Lumpur: Shell Malaysia Trading Sdn Bhd has ventured into e-commerce today by offering its lubricant products via Lazada Malaysia in an effort to expand its market coverage.Shell Lubricants Executive Director for South-East Asia (SEA), Troy Chapman, said the move was also made to complement its brick and mortar network in Malaysia and boost the sales of motor oil and passenger car's oil to five per cent in the long run."But actually, we see a slight increase in consumption as people are changing oil and taking better care of their cars," he said, adding that based on 2017 data versus 2016's, the categories recorded growth of between one and two per cent.
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"We are in the midst of a discussion with Lazada, and we will be taking what we have learnt in Malaysia to the SEA market, as we believe that our success here can be translated into other markets," he said after launching the Shell online store on Lazada Malaysia here yesterday. Chapman said it was a groundbreaking move for Shell, being the first company to offer motor oil and passenger car's oil online in Malaysia.Its online store also offers oil change and motor vehicle maintenance service packages, but is currently only available in Klang Valley and Johor.Stay up-to-date by following Daily Express’s Telegram channel.
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