'Be successful in local, international marts'
Published on: Tuesday, October 17, 2017
PETALING JAYA: Malaysian entrepreneurs have been urged to be successful in both local and international markets, says the Bumiputra Agenda Steering Committee (TERAJU) of the Prime Minister's Department.Its Chief Executive Officer, Datuk Husni Salleh, said the businesses may achieve these objectives by being inspired from the best in the business."Small and medium enterprises (SMEs) are encouraged to be competitive and emulate international brands," he told reporters on the sidelines of the soft-launch for the 'Global Marketing Summit: Selling Your Brand to the World' here Monday.
ADVERTISEMENT
Husni said the summit would provide an inspirational and aspirational platform to Malaysian companies, particularly SMEs.He said the one-day summit would feature famous speakers like Starbucks Co-Founder, Zev Siegl, former Manchester United's Marketing Director, Peter Draper, Porsche and BMW Managing Director Levon Gaskell, and Apperentice Asia winner, Jonathan Yabut.Stay up-to-date by following Daily Express’s Telegram channel.
Daily Express Malaysia
