China Film Festival gets good response

Kota Kinabalu: The China Film Festival 2017, which began at the MBO Cineplex in Imago Shopping Mall on Friday, was very well received by the public.Hundreds thronged the Cineplex for the first show, "Operation Mekong," on Friday.

The event, officiated by Assistant Minister to the Chief Minister Datuk Edward Yong Oui Fah and China Consul Liang Caide, was organised by the People's Republic of China Consulate-General in Kota Kinabalu and the Malaysia-China Friendship Association.

In conjunction with the event, as it was last year, Sabah journalists who went on a study tour to Yunnan and Hangzhou in China in June put up their news reportage and photographs for public viewing at the foyer of the Cineplex venue.

Sabah Publishing House Managing Director Datuk Clement Yeh also attended the event, besides other dignitaries.

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Hundreds looked through the exhibition posters and photographs.

Considered a projection of China's soft power as exhorted by President Xi Jinping, the China Film Festival promotes Chinese culture which has gained global influence through efforts to "better tell Chinese stories, make China's voices heard and improve China's cultural influence and say in the world."

Worldwide, China has signed cultural co-operation pacts with 157 countries and set up 30 Chinese cultural centres, including one in Singapore, and 14 pavilions overseas.

In 2014, Xi spoke about promoting China's cultural soft power by disseminating modern Chinese values and showing the charm of Chinese culture to the world.

"The stories of China should be well told, voices of China well spread and characteristics of China well explained," he said then. Xi has stressed the need for cultural confidence since coming to power in 2012.

He told the CCP congress on Wednesday that culture is "a country and a nation's soul".

"Without full confidence in our culture, without a rich and prosperous culture, the Chinese nation will not be able to rejuvenate itself," he said.

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China is not only the largest contributor to world's economic growth but also a big contributor to its response to global challenges, such as climate change, cyber security, public health and poverty alleviation.

China has also been promoting cultural and people-to-people exchanges with other countries, through media co-operation and by developing cultural services and trade. - David Thien

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