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CIMB enhances EVA app to improve customer experience
Published on: Wednesday, February 21, 2018

Kuala Lumpur: CIMB Bank Bhd has added new features to its CIMB Enhanced Virtual Assistant (EVA) mobile application (app) for further user personalisation, to improve user experience and allow for more convenience.

Since its launch in December 2016, the mobile app has delivered simplicity in mobile banking for CIMB customers, by enabling easy account access and transactions via chat or quick keyword access.

"EVA was recently enhanced to include Spend Analyser and natural language conversational capabilities.

"Spend Analyser enables customers to manage their accounts better and make smarter financial decisions via single-tap spending insights for utilities, petrol, entertainment, dining, travel and other activities made on CIMB debit, credit and prepaid cards," CIMB Bank said in a statement Tuesday.

Group Consumer Banking Chief Executive Officer, Samir Gupta, said EVA's latest improvements were part of the bank's digital strategy to combine advanced financial technology solutions with its strong in-house data analytics capabilities and customer base to deliver the best banking experience to customers.

CIMB EVA bagged the Internet Banking Product of the Year award at The Asian Banker's International Excellence in Retail Financial Services Awards Programme 2017.

Other notable awards garnered by the mobile app include the JomPAY Innovation Award from the Malaysia e-Payments Excellence Awards 2017, The Asian Banker Technology Innovation Awards 2017's Best Self Service Project for 2017 and Best Digital Experience (Gold) from The Customer Experience Management Excellence Awards 2017. – Bernama

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