RHB to launch three new digital products by H1
Published on: Thursday, April 26, 2018
Kuala Lumpur: RHB Bank Bhd expects to launch at least three new digital products by the end of the first half (H1) of 2018.Group Chief Executive Officer Datuk Khairussaleh Ramli said the products would be related to mortgage and small and medium enterprises (SMEs) that could enhance customers' satisfaction."We cannot reveal the details of the new products, but we can say that it will be a different tool from what we have launched previously.
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"This is a continuation of our journey in the Digital Transformation Programme which was launched last year," he told reporters after the bank's 52nd Annual General Meeting (AGM), here, Wednesday.Khairussaleh said based on the strong contribution from mortgage segment and growing SME market last year, the bank remained optimistic and expected to maintained a decent growth in 2018, supplemented by enhancing customers' financial needs and further improvement in deposits.This is also supported by the increase in the overnight policy rate by 25 basis points to 3.25 per cent by Bank Negara Malaysia in January, which is expected to help in loan growth and improvement in the capital markets.Meanwhile, in adopting the five-year plan or FIT22, he said RHB Bank would have a standalone strategy focusing on strengthening Malaysia and its other existing presence internationally.
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"On whether we will expand to the Philippines (as we have presence in nine other Asean countries), we think it is not the time yet," he said.The FIT22 comprises three components, namely Funding the Journey, Invest to Win and Transform the Organisation.
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Khairussaleh also said that the bank would maintain its total 220 branches despite the push for digital transformation as they were important touch point for customers to manage some transactions.Stay up-to-date by following Daily Express’s Telegram channel.
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