Home / Business News
Fama wants more goods marketed in Singapore
Published on: Tuesday, August 28, 2018

SINGAPORE: The Federal Agricultural Marketing Authority (Fama) says it wants to see more Malaysian products marketed in the island republic.

"If your product can penetrate the Singapore or Australia markets, your products should also be able to penetrate the global market," said Fama Corporation CEO Zainal Abidin Yang Razalli.

These two countries set very high standards for foreign products to be accepted in their market, the former Johor Fama Director told Bernama on the sidelines of the Malaysia Fest 2018 held here, recently.

He said export figures from the Malaysia External Trade Development Corporation (Matrade) show Singapore was Malaysia's largest export market in 2017, surpassing China and the US.

Zainal Abidin said exports to Singapore are rising each year, with last year's exports hitting RM136.358 billion, up 20.8 per cent over 2016.

Exports of processed products and fruits also showed an increase, with exports of processed products surging to RM2.610 billion in 2017 from RM2.277 billion in 2016 and exports of fruits rising to RM1.568 billion from RM1.340 billion.

"There is very good potential for us to further explore and improve our market share through ongoing and future programmes here," said Zainal Abidin.

FAMA has for the past 15 years been aggressively promoting local products through expositions like Malaysia Fest with the cooperation of strategic partners in the republic.

It has also succeeded in putting Malaysian products in supermarkets here including Malaysia Halal Centre at Big Box, Jurong and Mustaffa Centre, Cold Storage and U-Stars supermarkets.

FAMA is also collaborating with Aladdinstreet.com.sg on online sales of some 150 Malaysian products.

The four-day Malaysia Fest 2018 held from Aug 9 at Expo, Changi attracted over 100,000 visitors, meeting the organiser's objective.

The Fama Pavilion featured 28 Malaysian entrepreneurs including from Selangor, Negeri Sembilan, Terengganu, Johor, Melaka, Kedah, Pahang, Penang and Kuala Lumpur.

The event, the third to be hosted by Fama's strategic partner MegaXpress International Pte Ltd, featured 250 booths offering Malaysia's best food, fashion, beauty, travel and cultural products, recording sales of about RM7 million, up from RM6.4 million last year. – Bernama

News Categories

Most Read
PKR Libaran chief made Nominated Assemblyman
At heart of yoga ball murder case was a deeply unhappy marriage
Dr M blasts errant PTPTN borrowers
Unit to help obtain MSPO certification
Najib faces up to 20 years' jail
Yong: Peninsula parties will have to 'close shop' in Sabah
No date set for Anifah's verdict
Speed up documentation of migrant workers: Planters
Najib hopes MPs won't desert Umno
Big data helps power supply players maximise profits

Follow us on