AirAsia determined to keep airfares low
Published on: Friday, October 12, 2018

LONDON: AirAsia's collaboration with Google Cloud will enable the budget airline to reinvent its business model to drive revenue and keep airline ticket prices low, amid rising trend in oil prices.AirAsia Group Chief Executive Officer Tan Sri Tony Fernandes said no matter how efficient airlines are, the main constraint is rising oil prices.

"We want more people to fly and to keep airline tickets low. This means we have to find ways to cover costs by using new platforms to drive revenue from other ancillary services such as hotel bookings and deals," he said on the first day of the Google Cloud Next'18 conference and industry exhibition here, Wednesday.

The Google Cloud Next'18 is a two-day global event taking place in London from Oct 10-11, a platform for industry experts to share innovation and experiences in cloud computing.

Fernandes emphasised that with Google Cloud technology, AirAsia could leverage on a new platform to sell not just airline tickets but to further expand opportunities in other ancillary services.

"By building on the digital business, we can monetise our data and customer base," he said.

He said AirAsia had already built a strong customer base through its website. – Bernama


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