MELBOURNE: The Malaysian Convention and Exhibition Bureau (MyCEB) has launched its Malaysia's Twin Deal Programme here and Sydney this week.The sales mission was led by MyCEB Chief Executive Zulkefli Shari.
Present at the launch were Malaysian Consul General Dr Mohamad Rameez Yahaya and Tourism Malaysia Sydney Director Shahrin Mokhtar.
"We decided to launch the programme in Australia based on the past
success of the programme but with a twist for the Australian market," said MyCEB General Manager (Sales and Marketing) Ho Yoke Ping.
Named after the Malaysian iconic structure, the Petronas Twin Towers, the two-pronged approach offers rewards for both incentive planners and participants, and further enhances the success of their events.
Deal 1 offers value added support for participants and among the privileges lined up to be experienced are complimentary canopy walk at Bukit Nanas Forest Reserve, choice of cultural showcase activities, a talk by a Malaysian Feng Shui master or a Malaysia cultural session, shopping discount vouchers, welcome cocktails and police escorts.
Deal 2 offers incentive rewards for corporate and incentive planners and is based on cumulative numbers of participants. The planners will be able to redeem vacation packages to either Kuala Lumpur, Penang, Langkawi, Kota Kinabalu or Kuching inclusive of return air tickets, accommodation at 5-star hotel, spa session and other goodies.
MyCEB's Twin Programme was first launched in China last September and received overwhelming response.
To date, MyCEB has booked more than 9,000 participants from China under the programme. - Bernama
