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AirAsia upbeat on its F&B growth
Published on: Friday, July 06, 2012

Kuala Lumpur: Low-cost carrier AirAsia Bhd is upbeat on the growth of its food and beverage unit, expecting it to contribute seven per cent to its revenue by year end from the current five per cent.

Its confidence follows a collaborative move with specialist tea maker, Chatime, to offer the world's first and only in-flight bubble tea.

The three-year partnership is set to provide the best unique experience to AirAsia's guests, AirAsia's Regional Head, Catering and In-Flight Business Shireen Chia said.

She said Chatime's two speciality bubble tea drinks, Roasted Milk Tea with Red Bean and Mango Green Tea with Rainbow Jelly, were now available on flights operated by Malaysian AirAsia with the airline code AK to 48 destinations.

The destinations include India, Hong Kong, Thailand and the Philippines.


"The bubbles last only for less than three to four hours, so if both parties manage to work out ways to have it onboard, then we are confident of surpassing seven per cent growth.

"In the next few months, we will be looking into changing the bubble tea menu choice as well as introducing pre online booking method," she told reporters at launch of the collaboration here Thursday.

She said in an approach to constantly improvise and innovate to suit the taste of millions of its guests, AirAsia is open to partnering local small and medium enterprises.

She said the carrier was currently in-talks with three to four local companies for potential collaboration.


"If everything goes up, next month we will be introducing another choice onto our array of menu items," Shireen added.

Chatime currently has 65 outlets nationwide since its inception in 2010, revolutionising and modernising the way Malaysians approach tea drinking.

Its Managing Director Bryan Loo said the service to bring tea drinking on AirAsia's flights was inline with the company's vision to serve to every corner of Malaysia. - Bernama

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