The 45-year-old James wants to be the assemblyman to contribute to the constituency's development and help the poor constituents.
"Since my childhood days, I wanted to become a leader in my area as I see there are still a lot of changes to be done, particularly to provide piped water and power supply.
"Sadly, only five per cent of the constituency have electricity supply, while the interior areas have no such facility.
"If I'm elected, I will make good use of my status to develop Sugut and take care of the people's welfare," he said.
The Kampung Botition-born Beluran Umno division chief is the new face BN candidate for the rural seat.
He replaces incumbent Datuk Surady Kayong. James is squaring off with PKR's Pagrios@Petrus Zabang, Masiawan Kunching of Parti Reformasi Rakyat and independents, Abdul Rahman Atang and Datu Kamaruddin Mustapha.
In the last general election, Surady defended the seat by 2,535-vote majority.
The seat has 9,675 voters.