Its participation in sponsoring its elusive and one of a kind jewellery with additional birthstones, and engraving of words to charitable organisations such as the Kinabalu Pink Ribbon, has lifted its name even more.
Diamoney is the first jewellery company in Malaysia to personalise men's and women's jewellery - a practice that is already common in the US and Europe throughout the years.
Its Chief Executive Officer, Hubert Ng, who brought this to the attention of Sabahans, sponsored jewellery to 15 State-level Unduk Ngadau beauty pageant finalists and 15 City Hall Unduk Ngadau beauty pageant finalists.
The handing over of these exclusive prizes took place at Diamoney's branch at Karamunsing Complex on Saturday.
Also present at the event was Unduk Ngadau Committee Chairwoman, Joanna Datuk Kitingan, who extended her gratitude to Ng for his support since 2012.
"This is the kind of gift that won't fade and is special because you get to choose the colour of the stone, according to your date of birth or preference and select words to be engraved on it."
About RM60,000 in the form of crowns and jewellery was sponsored by Diamoney for the winners of this year's Unduk Ngadau beauty pageant.
As for the Sabah state level, the total sponsorship amounted to RM75,000.