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Programme to groom teens to become entrepreneurs

Published on: Thursday, August 21, 2014

Kota Kinabalu: Students as young as 15 are being taught on product creation, market research, sales pitch and marketing, thanks to a nationwide programme called Protune.

Sedcovest General Manager Amir Karim on Wednesday said Protune is an attempt to groom teenagers to become entrepreneurs and become job providers, as well as a fall back career if the number of jobs is limited in the future.

"Protune is short for Programme Tunas Entrepreneur. The programme is conducted so young teenagers can learn to develop their entrepreneurial skills before they venture out into the world," he said during the closing of Protune's entrepreneurial camp, here.

The programme is a collaborative effort and in Sabah it is done through Sedcovest and the Education Department, involving 25 students from 45 schools across Sabah the last 15 years.

To date, over 16,000 teenagers have taken part in the programme and according to Amir, there are already some success stories of former participants who made business as their careers.

"So far, we have tracked down at least 10 former participants. It could be more and we (Sedcovest) have created a dedicated Facebook page to track them down and get updates," he said.

For 2014, the programme is already entering its final phases and another camp will be held to train the students on the use of multimedia, before the national-level convention where only the top school will be sent to represent Sabah.

"The final event will be the national convention in Negeri Sembilan this November," he said.

In the latest camp, the students are taught on product creation and making their sales pitch, supervised by two facilitators who are established entrepreneurs from the peninsula.

Amir said Protune was formerly known as Young Entrepreneur's Programme but was rebranded over the years.