Budu Cap Ketereh now available in tubes
Published on: Monday, September 22, 2014
TUMPAT: Traditional food product, 'budu', which are usually on sales in bottles, are now available in tubes like in tooth paste through an innovative process. 'Budu', a dipping sauce made of fermented anchovies, is popular among the people in the east coast states.The initiative, undertaken by producer, Budu Cap Ketereh, is via the innovation jointly undertaken by Sirim Bhd and Small And Medium Industries Development Corp.
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Budu Cap owner, Mat Ismail Jusoh, said he got the inspiration to modernise the packaging of the 'budu' after a visit to China years ago."After I introduced the packaging in a packet years ago, I received a response from a customer who proposed that the 'budu' be filled in a tube for easy usage."The packaging in a tube solves the problem the user who wanted to bring the fish sauce overseas because those packed in bottles are not allowed on board the plane," he told reporters here.Mat Ismail said this after the launch of the fish sauce factory in Kampung Ketil by Minister of International Trade and Industry, Datuk Seri Mustapa Mohamed, here Saturday.
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He said the 'budu' could be packed in 100-millilitre tubes and they were available in the market six months ago. "I hope that with the modern and clean packaging in tubes it would help entrepreneurs penetrate foreign markets," he said.
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Mat Ismail this would help reduce the use of bottles in packaging the fish sauce in stages if the response was encouraging.The 63-year-old entrepreneur said he has been involved in this business for thirty years after a glut of ikan bilis.Stay up-to-date by following Daily Express’s Telegram channel.
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