Perodua sales to exceed 195,000 units this year
Published on: Thursday, December 18, 2014
RAWANG: Perusahaan Otomobil Kedua Sdn Bhd (Perodua) expects sales to exceed 195,000 units this year especially with the introduction of the energy efficient 'Axia' model, says President and Chief Executive Officer Datuk Aminar Rashid Salleh."This would be the stretch target for this year," he said, adding that the figure would be better than the targeted sales of 193,000 units forecast earlier.He said there was overwhelming response for the Perodua Axia with bookings, todate, amounting to 62,000 units since the model was launched on Aug 15, 2014.ADVERTISEMENT "This is our best record. The overwhelming response towards Axia proves that the product we introduced meets demand."We have registered and delivered 26,000 units of the Axia and we are working hard to speed up production, so customers need would not have to wait very long," he said at the opening of Perodua's maiden 3S (sales, service and spare parts) hybrid centre here Wednesday.Perodua 3S hybrid centre manages the service and spare parts operations while its dealer, Medan Prisma Sdn Bhd, operates the sales showroom.Aminar said Perodua spent nearly RM1.2 million and Medan Prisma RM7.0 million to build and equip the new outlet housed under one roof.ADVERTISEMENT On the vehicle parts sales segment, Aminar was confident the segment would see a four per cent increase in sales this year versus RM243 million recorded in 2013, driven by the group's growth in new vehicle sales."Parts sales is correlated with our services segment. And, as our new vehicle sales business grows, our parts operation also increases in tandem," Aminar told Bernama.
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On efforts to support local vendors, Aminar said Perodua had shorten payment terms from 60 days to 30 days and now to 15 days, to help them with cash flow. He said, Perodua in partnership with the Malaysian Automotive Institute, would offer financing facilities, in the form of advance payment, to local car vendors, especially in the stamping and interior parts segments."The scheme, with an initial budget of RM200 million, will start in January.We will compile the data and conduct the interviews," he said.Meanwhile, on the ringgit's fluctuation against other currencies, Aminar said the current weaknesses did not have a major impact on Perodua as the company's localisation rate was relatively high, between 90 and 95 per cent."We have no problem in the non-localised portion from Japan, however, for some parts for Axia, which is under global sourcing, the plant deals in US dollars.Stay up-to-date by following Daily Express’s Telegram channel.
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"Although the dollar has strengthened, we can still absorb it (the cost). But moving forward, we may need to do some hedging," he added. – Bernama