BlackBerry launches Classic in last-ditch effort
Published on: Friday, December 19, 2014
NEW YORK: BlackBerry is returning to its roots with a new phone that features a traditional keyboard at a time when rival Apple and Android phones - and most smartphone customers - have embraced touch screens.With the Classic, BlackBerry is courting its core customer, the business user. The physical keyboard is something traditional BlackBerry users prefer because they find it easier than touch screens to type with. The company is also emphasizing battery life and security."A lot of people say the Classic is aiming for loyal customers. And that is true," CEO John Chen said at the gadget's launch event, tellingly held in New York City's Financial District.
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But he also invited people who haven't used a BlackBerry "especially people who are young," to try the BlackBerry Classic.Stay up-to-date by following Daily Express’s Telegram channel.
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