Noredah is the  Acting STB boss
Published on: Friday, April 19, 2019

Kota Kinabalu: Deputy General Manager Noredah Othman, 50, has been appointed as Acting General Manager of Sabah Tourism Board (STB).

Minister of Tourism, Culture and Environment, Datuk Christina Liew made the announcement on the sidelines of the State Legislative Assembly sitting, Thursday.

Noredah was a Pata (Pacific Asia Travel Association) Scholarship recipient for the 2015 Executive Development for Tourism (EDIT) Programme held at the University of Hawaii Manoa.

“Noredah is a local Bumiputera from Sandakan. With 29 years’ experience in Sabah Tourism, she is the longest-serving officer with STB. She has held various positions since October 1990, and served as Deputy General Manager (Support Services) from 2016 until today,” Liew, who is also Deputy Chief Minister, said.                                   Prior to that, Noredah, a mother of three, was the Senior Marketing Manager for UK, Europe, Australia and USA markets from 2011 to 2015. Earlier, she was the Marketing Manager for UK, Europe and Australia (2005-2010).

Noredah, who completed her education in Singapore, started her career as Tourist Assistant with the Sabah Tourism Promotion Corporation (STPC), the forerunner of STB, in 1990.

Between 1991 and 2005, she held the position of Assistant Public Affairs Officer and later as Communications Manager.


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