Sabah products popular at China-Asean Expo
Published on: Thursday, April 25, 2019
By: David Thien

KOTA KINABALU: Sabah goodies like Taluwang’s “potong ice-cream” and Teck Guan’s cocoa products are popular at the China-Asean Expo (Caexpo), besides bird nest products.

Other products well received in China include Malaysia’s “three-in-one” coffee blend of various brands and quality confectioneries from companies like Munchies.

“In Caexpo 2018, the value of sales generated was RM639.66 million, an increase of 58 per cent compared to Caexpo 2017.”

This was revealed by Malaysia External Trade Development Corporation (Matrade) Senior Manager for China & Northeast Asia, Hasziah Mohd Yazid, at a press conference here on Tuesday to promote the 16th Caexpo 2019 to be held in Nanning, China on Sept 20 to 23.

People’s Republic of China Consul-General in Kota Kinabalu, Liang Caide, graced the Caexpo’s Promotional Conference Roadshow at the Marriot Hotel, with the China-Asean Expo Secretariat’s Vice Secretary-General, Yang Yanyan, delivering an address to more than 100 attendees.

Hasziah Mohd Yazid: “This year, Matrade will coordinate the participation of Malaysian companies from sectors, namely Food & Beverages, Health & Wellness, Lifestyle, Halal and selected services such as education, tourism, medical tourism and logistics.”

Companies in these sectors are urged to register for the event before June 7 on (under Caexpo list) or contact Hon Jia Xin at 03-62077103 (

Sabah Matrade Director Noor Azian Romlan called for more Sabahan-owned companies to participate in the 16th Caexpo to increase the number of Sabahan companies exporting to China.

“We would like to encourage companies in Sabah to register as a Matrade member before participating in any of Matrade’s programmes, including Caexpo.

“Currently, there are only 421 companies in Sabah registered with Matrade. By becoming a Matrade member, companies will receive first-hand information about Matrade’s programmes.”

Booths cost from RM5,000 for first to the third time exhibitors, and RM6,000 for other regular long-time participants.

Matrade offers Market Development Grant (MDG) of up to RM15,000 for international trade fair or exhibition participants.

MDG is a financial support facility in the form of a reimbursable grant to assist Malaysian Small and Medium Enterprises (SMEs), Professional Service Providers, Trade and Industry Associations, Chambers of Commerce and Professional Bodies in undertaking eligible export promotion activities.

This is important to promote unique Made-in-Sabah products or services to China which is on course to import some $30 trillion worth of goods and services in future as Caexpo is one of the biggest international expositions in China.

Matrade’s Senior Director of China and Northeast Asia, Ong Yew Chee, said the number of Sabahan companies participating in the event can be improved.

“Products from Sabah featured last year such as durian ice-cream and honey were very well received.

“With Sabah’s diverse range of products and services such as tourism, there are still a lot more Sabahan companies can highlight at the trade event such as cocoa, bird’s nest, palm oil as well as beauty products.”

Themed “Building Belt & Road Routes, Realising Our Vision for A Community of Shared Future,” Caexpo is the largest overseas trade fair that Matrade takes part in, in terms of the number of participants and space.

Matrade has been coordinating Malaysia’s participation in Caexpo since 2004. This year, the Malaysia Pavilion in Hall 13 of the Nanning International Convention Centre, with a total space of 3,240 square metres, will feature 180 booths to accommodate 180 companies.

Participation in Caexpo 2019 will increase Sabahan companies’ awareness on the China-Asean Free Trade Agreement (Cafta) and business opportunities under the Belt and Road initiative, particularly in trade, investment and tourism.


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