Traders more  responsible  following  price scheme
Published on: Wednesday, June 12, 2019
By: Bernama

KUALA LUMPUR: It appears that traders are more responsible these days in pricing the necessities for the festive period, thanks to the Festive Season Maximum Price Control Scheme (SHMMP) and the power of the social media.

That’s not all. The Domestic Trade and Consumer Affairs Ministry (KPDNHEP) noted that most of the traders were selling below the ceiling price set under the SHMMP for the Hari Raya period. A brief survey by Bernama on several hypermarkets in the city also pointed to the same trend.   

KPDNHEP’s Head of Price and Anti-Profiteering Section Abd Hafidz A Rahim said traders who failed to comply with SHMMP had been on the decline with the lower prices benefiting the consumers.

“Consumers are now smart in sharing information with the availability of the social media and the websites concerned in the internet.

“For example, if I know that the price of chicken is lower in premises A, it is my responsibility to spread the matter to my other friends,” he told Bernama pointing to the fact traders who failed to comply with the SHMMP stand to lose out. 

The SHMMP for this year’s Hari Raya that began on May 21 has been extended to 30 days until June 19 compared with 15 days in the previous years and with 27 items listed compared with 21 items previously.

Among the items listed include chicken (live, standard, super), eggs (grade A, B, C), beef (local, imported), imported buffalo meat (India) and onion (Indian small red, imported).           

On the consumer’s side, most of them told Bernama they were happy and welcomed the SHMMP with the hope more items would be added in the price control list in the future.

Pensioner Abdul Rahman Abu Samah, 74, appreciated the price curbs on the festive necessities. 

“For ordinary people like me, the SHMMP is good because it gives us a lot of savings on much sought after items during festivals like chicken, beef and vegetables,” he said.

Meanwhile, a restaurant owner Liyana Jawhari, 34, said while it was nice to see most traders complying with the SHMMP, the errant ones should be dealt with by the authorities.

“There are shops or supermarkets that still do not comply fully with these price control schemes and sell these controlled items at their own pricing, and surely the government is obliged to impose appropriate penalties on them. 

Teacher Rosmawati Hammad, 56, said that KPDNHEP should also creatively utilize the social media and revise its strategies on how to create awareness on SHMMP so that it can reach mass audiences especially consumers.

“Nowadays people view social media as their information source, so KPDNHEP can utilize the social media by making informative videos on SHMMP so that consumers know of the price controlled items during the festive period. I believe not all consumers are aware that we have this scheme going on from May 21 to June 19,” she said. – Bernama 


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