Matta fair helps promote Visit Malaysia 2020: Ketapi
Published on: Monday, September 09, 2019
By: Nikko Fabian
KUALA LUMPUR: Tourism, Arts and Culture Minister Datuk Mohamaddin Ketapi (pic) said Saturday’s official launching of Matta Fair 2019 at Putra World Trade Centre (PWTC) will help the country achieve the 30 million arrivals during Visit Malaysia 2020.
Speaking at the opening ceremony here, he said the three-day tourism event (Sept-6-8) created an opportunity for the country to promote Visit Malaysia 2020 both to local and foreign consumers.
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To boost the number of tourists, he said Tourism Malaysia has launched initiatives such as strengthening the flight connectivity from high yield markets such as Asean, China, India, United Kingdom and Germany to Malaysia.
“We are focusing on digital marketing to promote Malaysia as the main destination for leisure and business.
“We are also cooperating with agencies and airlines with a wide range of flight routes in order to boost tourist arrivals for the European and United States markets,” the Minister stressed.
Meanwhile Matta President Datuk Tan Kok Liang said Johor blessed with pristine islands, rich heritage and equipped with world class theme parks has been crowned as this year’s “ Malaysia’s Favourite Destination” .
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He said southern state has seen an increasing arrival of domestic and foreign tourists from Singapore, China, India, Australia and United Kingdom among others.
“Based on the promotions I have seen, I am pleased to see places beyond the usual favourites and lesser known places being promoted.
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“Visitors can also look forward to a variety of 20 different exciting destinations at the Johor Pavillion,” said Tan.
Desaru Coast and Legoland Malaysia, both located in Johor, were also named as Malaysia’s Favourite Theme Park, he added.
Tan also took the opportunity to encourage Malaysians to travel locally in conjunction with Visit Malaysia 2020.
Taiwan was chosen as “Asia’s Favourite Destination”, with choice destinations promoted through the Salam Taiwan campaign for Muslim-friendly holidays.
“There is also the Taiwan Small Town Ramble campaign, which highlights 40 villages and towns that showcase the unique characteristics of Taiwan,” said Tan.
Johor Mentri Besar Datuk Dr Sahruddin Jamal said Johor, which will launch the Visit Johor Year 2020 soon, has taken the largest number of booths at the Matta Fair September 2019.
“This will allow Tourism Johor to showcase Johor’s rich heritage and culture such as zapin performances, pristine islands and beaches, jungles and wildlife, shopping malls, luxury hotels and theme parks.
“Coming from Johor, I can confirm that my state has much to offer and we are very proud that Johor has been selected as Malaysia’s Favourite Destination for this year, it is an honour for the state government,” said Sahruddin.
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