Bruce Lee themed hotel soon
Published on: Wednesday, January 15, 2020
By: Neil Chan
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PENAMPANG: The district will soon host the world’s first 4.5-star hotel with Bruce Lee themed rooms and the tallest rooftop bar in Malaysian Borneo to capitalise on the State’s growing tourism potential.

Called Echarm Plus hotel, it would be part of the mix development Thema City project near the ITCC, a mere 15-minute drive from the airport and city.

The RM1 billion integrated tourism development project to be developed in three phases would have Thema City as the crown jewel featuring the world’s first Bruce Lee themed rooms, numbering 559 in all.  The hotel would be managed by an international China hotel chain, Dossen International, which owns over 13 hotel brands with 3,000 establishments under management and more than 30 million paid members worldwide. 

Thema City’s development would highlight various themes. Among them, the D’60s, a street mall housing Kota Kinabalu’s largest food street replicating the city’s historical architectures in the 1960s and Zeni suites, a first of its kind co-living, zen themed serviced branded suites with 390 units managed by the hotel operator. Kota Kinabalu.  

The launch was officiated by Datuk Darell Leiking, Minister of International Trade and Industry and Steven Low, Executive Director of SG Group; W. Wong, President of Bruce Lee Club; as well as Alvin Lee, CEO of Theme Global, Monday. 

There also would be a Bruce Lee-style coffee lounge named “The Dragon”, an indoor theme park, banquets hall and infinity pool. Phase 1 with serviced suites and shops are set to be completed next year and the rest by 2023.

Darell said Thema City was another step forward for the development of the district which would put Sabah further up the list as one of the region’s must-visit international attractions adding there should always be more attempts to create new tourism attractions and interests for Sabah. 

“More so for our friends from Hong Kong who are looking for new a place to reside. I have a lot of inquiries from Hong Kong investors who want to make Sabah part of their new residence-cum-business.” It will create new opportunities and jobs,” he said.

Meanwhile Director of SG Group Steven Low in his speech said Thema City would have something for everyone both locals and visitors alike.

He said as a Sabahan (company) it has always been their motto to support Sabahans wherever and whenever possible and would employ 80 per cent Sabahans at the hotel.


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