Maggi distributes 50,000 meal kits nationwide
Published on: Tuesday, January 19, 2021
Maggi personnel with some of the recipients.
Kota Kinabalu: Maggi wrapped up 2020 with the distribution of 50,000 meal kits to B40 communities throughout Malaysia.This is part of its inaugural Maggi Sah Malaysia Campaign that was launched in August last year.
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“The initiative, which provides essential food items to support the lower income communities to cook affordable and nutritious everyday meals is in line with Nestlé Malaysia’s wider efforts to bring relief to vulnerable communities especially in these challenging times,” said Maggi in a statement, Monday.
“The donation of meal kits was realised through the Maggi Sah Malaysia Shop and Reward Contest, which aimed to rally Malaysians to support communities in need.
“With every purchase of any Maggi product, consumers were able to participate in the contest and in turn, helped to provide essential food items to the B40 community in the form of meal kits.
“These meal kits provided the beneficiaries with essential food items to cook affordable and nutritious meals for their families.”
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More than 500,000 contest entries were received over the two-month contest, raising a total of 50,000 meal kits.
“One of the key partners for this initiative is MyKasih Foundation, a local non-profit organisation that assists underprivileged families and students through food aid and education.
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“Other partners include Padiberas Nasional Bhd through its subsidiaries Jasmine Food Corporation Sdn Bhd, Sazarice Sdn Bhd and Liansin Trading Sdn Bhd,” it said.
Some of the B40 communities shortlisted as beneficiaries of the meal kits include PPR Pangsapuri Enggang in Selangor, Kampung Sireh in Kedah, PPR Puri Warisan in Sabah, as well as PPR Taman Dahlia and Kampung Pinang in Sarawak.
The meal kits were first collected by respective block representatives in each location while adhering to safety guidelines and measures in place, and thereafter distributed to each household by going door-to-door at staggered timings.
Nestlé (Malaysia) Berhad Maggi business executive officer Geetha Balakrishna said the pandemic has impacted the B40 community the most, with many struggling to put balanced and nutritious food on the table for their families.
“Our aim was to instil hope and tap on our fellow Malaysians’ strong community spirit to come together and help the B40 community through the Maggi meal kit initiative. “
She said, the initiative was also part of Maggi’s ongoing commitment to support healthier cooking and eating habits especially among the B40 communities.
“Our upcoming Maggi B40 Programme helps with educating the community on the importance and affordability of creating tasty, well-balanced meals and raising awareness on enhancing nutrition through choice of ingredients and cooking methods.
“This will be done through a multitude of activities which aim to emphasize that balanced everyday meals can be prepared easily and quickly with accessible ingredients – all under RM10.Stay up-to-date by following Daily Express’s Telegram channel.
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