Isuzu to bring safer customer experiences
Published on: Saturday, August 14, 2021
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Kenkichi posing besides the D-Max.
Kota Kinabalu: Isuzu Malaysia is set to bring safer experiences for their customers, said the company’s new Light Commercial Vehicle Division’s Chief Operating Officer Kenkichi Sogo.

“The launch of our latest Isuzu D-Max model during the pandemic necessitated a paradigm shift in the way we presented our new models to prospective customers,” he said in a statement, Thursday. 

“As we move towards greater leniency, we need to vigilantly evolve yet remain relevant to the situation in our ‘Gemba’.”

Among the measures Isuzu Malaysia has initiated has been the development of an online experience including a 360-degree augmented reality showcase offering prospects an immersive look into the design and features of the all-new Isuzu D-Max before they even need to step into the showrooms. 

“Most shopping tools ranging from loan calculations to maintenance costs are interactively available on pickuptruck.isuzu.net.my, allowing visitors to make informed choices before requesting online for a test drive vehicle to be brought to them at a safe and convenient location,” he said.

Procedures for vehicle service and maintenance have also been reviewed with the aim of ensuring minimal backlog and ensuring a smoother and efficient flow of vehicles brought in for servicing. 

“Customers are encouraged to make their service appointments directly with their dealers early to ensure their preferred time slots are available.”

With over 500 monthly bookings for the new D-Max since its launch despite the various safety lockdowns, the task in hand will also be to safely hand over the vehicles to the customers. 

“Due to the restrictions in operations and the limited amount of logistics activities allowed over the past months, a key initiative will be to safely and efficiently deliver the new vehicles to their owners as quickly as possible. 

“We hope all our customers will remain patient and maintain compliance to the set procedures to ensure a safe and pleasant experience for all,” said Sogo who succeeds Masayuki Suzuki who returns to Japan for his new posting.

The 43-year-old Sogo is no stranger to the Malaysian market. 

He spent the last four years in Isuzu Malaysia as the General Manager overseeing operations of the light commercial vehicle division and parts operations. 

A graduate of Keio University, Sogo began his career in Mitsubishi Corporation in 2001 and has been involved with the Isuzu business for the past seven years. 

His transition to the position of Chief Operating Officer will ensure the continued growth of the Isuzu business in Malaysia and the development of positive after-sales experiences for Isuzu owners. 



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