Maggi campaign to help needy families
Published on: Wednesday, September 08, 2021
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For every 10,000 entries received, 1,000 meal kits will be donated according to the participants’ regional states.
Kota Kinabalu: The Maggi Sah Malaysia campaign returns this year to celebrate the resilience of the Malaysian community and rally support for those in need.

Launched last year, Nestlé (Malaysia) Berhad Maggi Business Executive Officer Geetha Balakrishna said the campaign aims to help more underprivileged families.

“The Maggi Sah Malaysia Shop and Reward Contest also returns for the second consecutive year to continue to uphold its commitment to supporting communities in need, both in and out of the kitchen,” she said in a statement. 

Last year, 50,000 meal kits were distributed to B40 communities through the Maggi Sah Malaysia Shop and Reward Contest, in which consumers were able to help contribute essential food items in the form of meal kits, with every purchase of any Maggi product, to cook affordable tasty and balanced meals for their families.

“Providing a platform to support the underprivileged families, Maggi Sah Malaysia aims to donate another 50,000 meal kits to B40 households across Malaysia this year.”

Geetha said, the ongoing pandemic has put a strain on many Malaysians, in particular, the B40 communities; hence, it hopes to uplift and empower affected Malaysians through food, which always has the ability to bring people together. 

“Our B40 initiatives aim to provide the families with the foundation and the know-how to create tasty, balanced, and affordable meals, which is in line with Nestlé Malaysia’s wider efforts to bring much-needed relief to vulnerable communities, especially in these challenging times,” she said. From Aug 1-Sept 30, consumers will stand a chance to win attractive prizes and help contribute to communities in need at the same time by purchasing any Maggi product worth RM5 and participating in the Maggi Sah Malaysia Shop and Reward Contest via WhatsApp or through an online form available on the Maggi website.

For every 10,000 entries received, 1,000 meal kits will be donated according to the participants’ regional states and a total of 50,000 meal kits will be given out to those in need across Malaysia.

“We are honoured to be Malaysians’ ally in the kitchen for the past 50 years, assisting many families in creating affordable, tasty and balanced homecooked meals every day which brings back cherished taste memories.

“We are thrilled to be celebrating this momentous milestone in the brand’s history, alongside the nation’s 64th anniversary of independence, and will continue to strive for greater camaraderie, with the #KitaJagaKita spirit,” said Geetha.


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