M'sian brands among recognised by World Branding Awards

Kuala Lumpur: The World Branding Awards (WBA) in Paris Wednesday acknowledged Malaysian brands such as Pos Malaysia, Spritzer and Wardrobe, as among the recognised global brands.The Malaysian brands along with Singapore's SMRT, Raffles Education and BreadTalk were among the 50 brands from 22 countries honoured at a glittering award ceremony at the iconic Hilton Paris Opera Hotel.

WBA in a statement issued Wednesday in Paris, France said the other Global winners include Cartier, Club Med, Evian, Gillette, Gucci, Hermès, Hilton Hotels and Resorts, IKEA, L'Oréal, Moët & Chandon, Nike, Prada and UPS.

Other national tier winners include Penfolds Wines, China Telecom, Taj Hotels Resorts and Palaces, Indosat, NTT Docomo, SK Telecom, Chunghwa Telecom, and Eurostar Trains. Each brand was named "Brand of the Year" in their respective categories.

The Award is organised by the World Branding Forum (WBF), a global non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers.

WBF organises and sponsors a range of educational programs, including collaborations with leading universities and museums.

"Over 2,500 brands from 35 countries were nominated for the Awards. As part of the judging process, a brand valuation is conducted, and takes into account financial performance, advertising, public relations, marketing, and social media engagement activities," explained Peter Pek, Chief Executive of the WBF in the same statement.

Uniquely, winners are judged through four streams: brand valuation, consumer market research, public online voting, as well as voting by the World Branding Forum Advisory Council. – Bernama