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Digitalisation is a constant evolution, says consultant
Published on: Friday, June 04, 2021
By: Bernama
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Digitalisation is a constant evolution, says consultant
Kuala Lumpur: Companies that have started their digitalisation transformation journey needs to consistently upgrade their effort as the technology continues to evolve faster amid the pandemic situation.Premier cloud service provider Vlan Asia managing director Lance Cheang said digitalisation is an ongoing process constantly undergoing a renewed and improved phase.

“In the coming six months, there is always something that needs to be improved. You cannot just go online after struggling for it and say that you are fully digitalised and you do not need anymore help about it,” he said in a live webinar session Thursday titled “Prepare For Change”.

The virtual session was co-organised by Vlan Asia, DHL Express Malaysia and Selangor Information Technology and Digital Economy Corporation (SIDEC).

He said although businesses have gone online selling on social media and digital marketing since last year, this year is a year for consolidation to help companies perform and serve better.

“Most of the roles to handle the telephone and digital media works would be more efficient if it is managed in single platform using tools called Zendesk in order to tie the whole business together.

“For example, now no one could go to office to manage call centres but Zendesk actually enables business to go remotely and seamlessly because it is cloud-based. All you need is a laptop and headset and call agents can manage interactions in one integrated app,” he said.

He said Zendesk is a complete cloud-based service desk solution and Vlan Asia is its partner in Malaysia. DHL Express Malaysia and Brunei managing director Julian Neo said the business-to-business (B2B) e-commerce business would continue to grow exponentially in Asia backed by government support, rising mobile penetration and growth of B2B marketplaces as well as customers.

He said that in Malaysia alone, changing market dynamics and buying behaviour have accelerated and the need to redefine the supply chains and fulfilment operations are even stronger today.

“B2B e-commerce has allowed more buyers to access a larger pool of suppliers and increase choices and risks.

“Businesses today are more well informed and with support from the government and private players, this segment will flourish better,” he said.

SIDEC chief executive officer Yong Kai Ping said since the outbreak of COVID-19, it has managed to gather about 200,000 merchants of which 70,000 new merchants have jumped onboard the e-commerce platform. “We have given out about RM7 million worth of vouchers in our campaigns and garnered around RM100 million in direct sales. If we look at the ripple effect, I think we have created over RM2 billion of it,” he said.

He said SIDEC is currently offering a matching grant whereby the Selangor government is allocating RM5 million to provide a 50 per cent matching grant or a maximum of RM5,000 for each company to subscribe to digital service providers.

Yong said the initiative is expected to benefit 1,000 small and medium enterprises (SMEs) in the state whether in the areas of e-commerce, human resource (HR) and payroll system, cloud accounting and visual marketing, electronic point of sales ecosystem and payment gateway. He said the application for the initiative started from April 2021 and is ongoing until June 15, 2021 for micro and SMEs in the state.

“We will be open for application again in August as not all companies are ready with the documentation or familiar with the application process. Do talk to us or reach out through our website,” he said.

He said among the criteria to apply for the grant is that the business has been operating for at least one year with minimum annual sales turnover of RM300,000 but not exceeding RM1 million. Founded in 2003 and based in Petaling Jaya, Vlan Asia provided assistance for companies to kick-start their digitalisation process, including applying for grants such as those provided by SIDEC. 


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