Maggi continues to inspire women via ‘Resipi Berani Maggi’
Published on: Monday, July 12, 2021
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Resipi Berani Maggi behind the scene.
Maggi unveiled its new six-episode television series – Resipi Berani Maggi as part of its Program Mentor Wanita Cukup Berani Maggi (PMWCBM) campaign. 

“The launch of Resipi Berani Maggi is very rewarding and exciting, as it marks the successful conclusion of the Program Mentor Wanita Cukup Berani Maggi 2020,” said Nestle (Malaysia) Berhad Business Executive Officer of Maggi, Geetha Balakrishna, on the launch of the event. 

“The series’ main objective is to highlight the transformation and emotional journey of the mentees, which will inspire other women to take that first step to try something new and bring a positive change for themselves and also their loved ones,” she added in a statement, here, recently. 

“We see how the mentees are able to step outside their comfort zone, overcome challenges and experience personal growth under the able guidance of the Mentors. 

“We hope to be able to support more women through Program Mentor Wanita Cukup Berani Maggi Chapter 2021,” she said. 

The show complements the campaign’s learning and empowerment journey, as it has provided skills and leadership enhancement opportunities for the show’s contestants – also known as mentees while showcasing their transformative journey towards achieving success. 

One of the main goals of the PMWCBM campaign is to inspire more women to step outside their comfort zone to try something new – embracing the Tak Kenal, Tak Cinta spirit. 

Close to 1,000 women participated in the Bengkel Online Wanita Cukup Berani Maggi which was conducted in partnership with Google’s Women’s Will programme last year.

Eight mentees were selected as finalists in the television series.

The mentees were selected based on their resilience, courage and determination to succeed in their fledgling home-based food businesses, especially in today’s new reality. 

In Resipi Berani Maggi, the mentees will receive a series of challenges in the following areas; business acumen, and digital and cooking skills. 

In addition, they will also get feedback mentorship sessions with the three Maggi mentors – Food Enthusiast and Brand Ambassador of Maggi CukuRasa Datin Paduka Eina Azman; Director, Producer, Actress and Owner of The Dim Sum Place, Sheila Rusly; and Young Entrepreneur Icon 2019 and Owner of My Mum’s Bakery, Anne Idris. 

The grand winner of the Resipi Berani Maggi will receive seed capital of RM8,000 and an eight-week mentorship programme with Anne. 

The Second and Third place winners will receive seed capital of RM5,000 each.

The eight finalists featured in the television series Resipi Berani Maggi are home-based food business owners – Aza Syima Abdullah, Bibiaminani A. Ghani, Haslina Mohd Idris, Mazzaton Miza Wahab, Nur Azreen Masera Albakri, Nur Hidayah Jeffri, Roslina Mohd Isa, and Siti Aishah Abd Razak.

For those interested to sign up for the workshops, Bengkel Online Wanita Cukup Berani Maggi co-organised with Google’s Women’s Will, will be held from July 27 to July 29 and Oct 12 to Oct 14.

Selected participants will also have the opportunity to attend the all-new exclusive Masterclass: How To Run A Food Business. 

For more information about the TV series Resipi Berani MAGGI® and workshop registrations, please log on to https://www.maggi.my/ms/aktiviti-maggi/maggi-cukup-rasa/ 


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