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New Isuzu D-Max wins admirers
Published on: Monday, July 18, 2022
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CEO Shunsuke Okazoe said: “Since the introduction of the all-new Isuzu D-Max, we have seen a growing interest in pick-up truck usage, particularly from first-time buyers and upgraders who have been impressed by the way the new D-Max has blurred the lines between a tough and capable pick-up truck and the comfort and sophistication of a family saloon.”
PETALING JAYA: The all-new Isuzu D-Max saw 4,237 new registrations for the first half of this year, which matches the 4,601-unit total achieved throughout 2021 and moves the brand up to the third spot in the pick-up segment.

“Growing interest in pick-up trucks, defined by the all-new Isuzu D-Max has sparked a new sales record for Isuzu Malaysia.

“From January to June of 2022, the company has seen a whopping 143 percent growth over the same period last year,” Isuzu said in a statement. 

The Japanese truck giant triggered a global phenomenon with the all-new Isuzu D-Max redefining the way pick-up trucks look, feel and perform when the third-generation model was introduced recently. 

“From its hard working single cab model to the impressively sophisticated and feature-packed top-of-the-line X-Terrain variant, Isuzu has been able to engineer greater capabilities into these trucks while refining its comfort, safety and driving pleasure,” the statement added.

CEO Shunsuke Okazoe said: “Since the introduction of the all-new Isuzu D-Max, we have seen a growing interest in pick-up truck usage, particularly from first-time buyers and upgraders who have been impressed by the way the new D-Max has blurred the lines between a tough and capable pick-up truck and the comfort and sophistication of a family saloon.”

With its remarkable-flexible engine performance, exemplary fuel efficiency, clockwork reliability and commanding the lowest road tax in the market, the 1.9 engine Blue Power variants have undoubtedly been the most popular choice among Malaysians, marking up close to 80pc of the total.

“The flagship X-Terrain variant has made tremendous inroads as well, making up ten percent of the total volume. This is a significant achievement for Isuzu considering that it has never had a strong offering in the lifestyle segment all this while, concentrating on dependable workhorses in its earlier iterations,” the statement added.

It added that with the X-Terrain however, Isuzu has entered the segment with guns blazing, packing the model with a host of top-notch safety features, premium comfort, refinement and style that has given customers a tremendously desirable vehicle that ticks all the right boxes.

The X-Terrain has gained a strong following particularly among urban users.

“Many have found the vehicle to be the ideal extension of their lifestyle activities offering the ideal balance of space, capability, comfort and safety.

“With the recent updates made to the X-Terrain including the new colours, welcome light, scuff plates, wireless Qi charger and Around View Monitor, it is even more desirable vehicle that allows owners to do more without boundaries,” added Chief Operating Officer Kenkichi Sogo.

With eight variants to choose from, the Isuzu D-Max range is designed to offer users the ideal vehicle to suit their needs. Most of the range offer 4x4 capability with a sole 4x2 automatic variant available to provide long-distance travelers and urban users the flexibility while enjoying lower running costs, the statement ended.

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