Jom Cha enters strategic agreement for expansion with AEON BiG
Published on: Friday, January 13, 2023
Kuala Lumpur: Farm Fresh Bhd and its new venture into the milk tea space via its wholly owned subsidiary, Farm Fresh Jomcha Sdn Bhd, has reached a milestone with the signing of strategic agreement with AEON Big (M) Sdn Bhd (AEON BiG) to open a new outlet at the retailer’s Wangsa Maju store.
The Jom Cha brand was launched in August 2022 and the partnership with AEON BiG is in line with its strategy to expand rapidly nationwide over the next 3 years.
ADVERTISEMENT Jom Cha currently can be found at 15 outlets across Malaysia in popular shopping malls such as One Utama and Genting Premium Outlet and they aim to penetrate hypermarkets via AEON BiG, given the strong presence of the Farm Fresh brand within the retailer.
Eddie Lim, Chief Executive Officer of Jom Cha, said, “There is already a well-established relationship between Farm Fresh and AEON BiG and therefore it was a natural fit for Jom Cha by Farm Fresh to now come in as a F&B partner as well”.
He added, “We believe that our Farm to Cup concept, whereby only the freshest milk is used as the base for our products, will be a hit with AEON BiG’s customers and that is why we are confident that this partnership will further grow our brand.”
AEON BiG’s Managing Director, Sheikh Farouk Sheikh Mohamed agreed that Jom Cha leveraging on the strong brand name of Farm Fresh will resonate well with its customers.
ADVERTISEMENT “Our philosophy in AEON BiG is that everything we do, we do for our customers, and we are delighted to introduce a unique and exciting F&B store that is new, yet familiar, given that Farm Fresh milk is among the best-selling products in our stores,” he mentioned.
Boasting 19 varieties of milk-based beverages and soft serve ice cream, Jom Cha aspires to provide customers with a space to come together for good conversation and to enjoy products made with the best quality fresh milk and premium, carefully picked ingredients.
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Customers enjoyed the new Fresh Yogurt Mixberries Soft Serve Ice Cream flavour at the AEON BiG Wangsa Maju outlet, where a 10% discount was also offered exclusively on its opening day.
About JOM CHA
Jom Cha is Farm Fresh’s in-house brand of delicious drinks made mostly with Farm Fresh milk. Since the birth of this brand in 2022, Jom Cha aims to be a brand that will give customers the space to come together for a good conversation while also enjoying drinks made with the best quality of milk mixed with premium and carefully picked ingredients.
This latest boba brand in town believes that mixing the right ingredients with the best dairy will elevate and change your Boba experience with the recipes and mixture of flavours that they have created. Jom Cha offers flavours that are bold, dreamy, zesty, sweet and also classic! Their drinks are made for everyone, from all walks of life.
After its first store opening in Farm Fresh at UPM, Jom Cha now has opened 15 more outlets across Malaysia, some in major shopping malls! You can now find Jom Cha by Farm Fresh at IOI City Mall, One Utama, Genting Premium Outlets, Eco Hill Semenyih and many more!
For more information, please visit the Jom Cha Instagram at @jomcha_my or Facebook at Jom Cha by Farm Fresh.
Facebook: Jom Cha by Farm Fresh
Instagram: @jomcha_my
About AEON BiG
AEON BiG (M) SDN. BHD. currently operates 21 hypermarkets under the trade name of ‘AEON BiG’ in Malaysia. It offers various choices with great values. The acquisition is part of the AEON Group plans to expand the business in South East Asia and further develop their Asean operations.
Guided by its ‘Customer First’ philosophy, the company’s acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop.
In the spirit of the name AEON, which means eternity in Latin, AEON’s goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless possibilities. For more information, please visit:
Facebook: MY AEON BiG
Instagram: myaeonbig
Twitter: AEON Retail Malaysia
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LinkedIn: AEON Group Malaysia
Website: www.aeonbig.com.my