Tue, 12 Dec 2023


Farm Fresh wins Platinum as people's choice once again
Published on: Thursday, January 19, 2023
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Farm Fresh wins Platinum as people's choice once again
Farm Fresh team bag the platinum award in the Beverage-Dairy Category, all smiles for the better dairy and honest milk for all!
Kuala Lumpur: Farm Fresh Berhad has won platinum award at the prestigious 2022 Putra Brand Awards Gala Night in the Beverage-Dairy category, making it their second platinum award for two consecutive years.

Farm Fresh has won against 6 other stronghold brands within the same category, maintaining their platinum wins after being adjudged a recipient for the first time back in 2021.

Farm Fresh has grown to become Malaysia’s No.1 Fresh Milk brand loved by Malaysians and has also exported to Brunei and Singapore, with Philippines and Indonesia being earmarked as future expansion markets.

Ever since their beginning in 2010, Farm Fresh Berhad has been delivering healthy and nutritious products, while maintaining the highest standards in animal welfare, producing product in harmony with the land, and offering jobs and opportunities to the local communities with unique talents and skills. Their notable efforts in environmental stewardship towards sustainable dairy farming management have been recognized by Stewardship Asia Centre and honored as one of the exemplary initiatives within the Asia-Pacific region under the Steward Leadership 25 Summit November last year.  

Farm Fresh Berhad has introduced over 147 SKUs across various brands including Farm Fresh, Master Barista, Henry Jones, Yarra Farm, Yarra by Farm Fresh and Nubian Goat’s Milk. This includes their recently introduced Ready-to-Drink formulated milk, Farm Fresh Grow, an honest milk for growing up kids made with pure cow’s milk and fortified with only necessities for kids’ growth, without the commonly found ingredients such as maltodextrin, vegetable oils, and calcium carbonate.

“We have grown leaps and bounds over the past 13 years to become Malaysia’s largest vertically integrated dairy company, and to have won the hearts of Malaysians again, we believe we are on the right track. Thanks to Malaysian’s trust and belief, we have achieved many thought impossible and led a homegrown company to become Malaysia’s favourite dairy,” Mr Loi Tuan Ee, Farm Fresh Berhad’s Group Managing Director and Group Chief Executive Officer.

The Putra Brand Awards organized by the Association of Accredited Advertising Agents Malaysia (4As) since 2010 is endorsed by the Malaysia External Trade Development Corporation (Matrade) and supported by the Malaysian Advertisers Association, the Media Specialists Association and the Malaysian Digital Association.

Winners of the Putra Brand Awards are voted by Malaysian consumers. In 2022, over 25,000 responses were received during the eight-week period from end September to mid-November from consumers who responded to invitations to participate in the survey that were published on 60 websites.

About Farm Fresh Berhad

Since the incorporation of its dairy farming operations in 2009, Farm Fresh Berhad has become one of Malaysia’s largest homegrown dairy companies with an estimated market share of 23.2% in the ready to drink (“RTD”) milk segment as at March 2022.

Through its subsidiaries, the Group operates on a “grass-to-glass” model that engages in the business activities of farming, manufacturing and distributing various dairy products and plant-based products.

Farm Fresh operates five dairy farms in Malaysia and one dairy farm in Australia, across approximately 5,416 acres of land, with a total herd size of around 10,309 dairy cows and bulls. Farm Fresh also owns and operates two processing facilities in Johor and Pahang, Malaysia, with the capacity to produce around 137.0 million litres of finished goods annually and one processing facility in Kyabram, Australia, with the capacity to produce around 84.0 million litres of processed milk annually. Farm Fresh has a diverse product portfolio, spanning multiple product segments such as chilled RTD milk products, ultra-high temperature processing/ambient RTD products, plant-based products, yoghurt products and formulated milk. The Group sells its products across its multi-channel distribution network that covers all states in Malaysia, allowing the Group to reach a broad range of customers in Malaysia.

For more information, please log on to https://www.farmfresh.com.my/.

branded, Food and Drink



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