Sabah, Labuan roadshow in peninsula: Tourism Malaysia Sabah
Published on: Monday, May 22, 2023
By: Wu Vui Tek
“This time we are targeting the expatriates and students, particularly the Millennial, Generation X, Y, Z, and Alpha demographics in the three destinations being visited,” said Trecey.
Kota Kinabalu: Tourism Malaysia Sabah in collaboration with Sabah Tourism Board is launching a week-long promotional tour to Peninsular Malaysia to sustain the ongoing rejuvenation of the tourism sector.The programme titled ‘Bah! Mari Pigi Sabah & Labuan Roadshow 2023,’ is set to take place from May 22 to 27.
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The roadshow will cover Selangor, Putrajaya and Kuala Lumpur, said Tourism Malaysia Sabah, Deputy Director Trecey J Tojuka.
Among the educational institutions that they will be visiting are Management and Science University (MSU) in Shah Alam, Sunway College and University in Kuala Lumpur and Nexus International School in Putrajaya.
“This time we are targeting the expatriates and students, particularly the Millennial, Generation X, Y, Z, and Alpha demographics in the three destinations being visited,” said Trecey.
A total of 36 participants, including Sabah Tourism Board, Federation of Rural Tourism Association Sabah, Malaysia Aviation Group, tour agents, handicraft demonstrators, cultural troupe, a media representative and food vendors will be part of the roadshow.
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Tour operators from Sabah as well as Malaysia Airlines and MASwings, will be offering enticing tour packages to travellers during the roadshow, she said.
The roadshow will be focusing on B2B (business-to-business) and business-to-consumer(B2C) interactions, along with talks on sustainable tourism and updates on Sabah’s wonderful destinations, said Trecey.
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Unlike last year’s event which emphasised on travel trade, B2B and seminar, she added.
In line with the theme ‘Sustaining Tourism For Our Future’, chief executive officer of Future Forest International Sdn Bhd, Safina Yaakob has been invited to present a talk on the subject.
The Sabah Tourism Board will be highlighting the community-based and rural tourism initiatives carried out in the state which has now become a leading example in Malaysia, she said.
The roadshow aims to raise awareness about the significance of sustainable practices in preserving and conserving Sabah’s tourism destinations for the future generations, she said.
The allure of Sabah and Labuan will be showcased during a ‘Get Together Dinner’ which is expected to be attended by a representative from the German Embassy in Malaysia, Tourism Malaysia director of Package Development Shahrin Mokhtar and Sabah Tourism Board Chief Executive Officer Noredah Othman as well as dignitaries, expats and corporates.
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