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Six diverse clusters at Mini Thailand Week in KK
Published on: Monday, September 18, 2023
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Six diverse clusters at Mini Thailand Week in KK
A total of 74 booths with 88 brands will make their debut at the event. (Photo: Supplied)
Kota Kinabalu: The Department of International Trade Promotion (DITP) Malaysia is set to redefine the Malaysian business landscape with an exciting showcase of six diverse food clusters at the upcoming Mini Thailand event in Sabah which is scheduled from September 21-24, 2023.  

A total of 74 booths with 88 brands will make their debut here. These categories, comprising Food and Beverage (44 brands), Smart Farming (4 brands), Food Innovation (10 brands), Lifestyle Products (19 brands),  Bio- Circular-Green & Go Green (7 brands), and Food Processing (4 brands) will demonstrate their transformative potential for businesses in Malaysia.

Food and Beverage: This cluster promises a tantalizing gastronomic journey. At the Mini Thailand event, attendees will be treated to a symphony of Thai and Malaysian flavors, showcasing the vast opportunities for cross-cultural culinary collaborations and culinary tourism.

Smart Farming: Recognizing the significance of sustainable agriculture, the Smart Farming cluster will shine a spotlight on advanced farming practices. It will highlight how precision agriculture, digitalization, and sustainable farming can elevate productivity, promote food security, and invigorate Malaysia's agribusiness sector.

Food Innovation: From pioneering plant-based alternatives to eco-friendly packaging solutions, the event will unveil groundbreaking concepts that can revolutionize Malaysia's food industry and meet the evolving demands of discerning consumers.

Lifestyle Products: Collaborations with lifestyle product suppliers will offer fresh avenues for Malaysian businesses to diversify their product offerings and enhance consumer engagement.

Bio Circular Green & Go Green: Sustainability is paramount, and this cluster embodies eco-consciousness. Businesses exhibiting eco-friendly practices and products at this Mini Thailand event will underscore the potential for aligning with global green initiatives, reducing environmental impact, and attracting a growing base of eco-conscious consumers.

Food Processing: The Food Processing sector is integral to ensuring food safety and quality. This event will spotlight how this sector caters to domestic needs while also contributing significantly to Malaysia's economic growth by expanding export opportunities.

The introduction of these six diverse food clusters by the Department of International Trade Promotion at Mini Thailand event holds immense promise for Malaysian businesses in: 

- Market Expansion: Collaborations and insights garnered from the Mini Thailand event can facilitate market expansion, drawing Malaysian and South-east Asian businesses.

- Cultural Exchange: The event fosters cultural exchange by bridging Thai and Malaysian culinary traditions. This not only strengthens cultural ties but also opens avenues for cross-border business collaborations.

- Innovation Catalyst: Attendees will find inspiration in the innovative ideas on display, encouraging businesses to adopt similar strategies to remain competitive in the ever-evolving market.

- Economic Growth: The cumulative impact of these clusters is anticipated to boost Malaysia's economy by generating employment opportunities and enhancing its global presence in the culinary and sustainability sectors.

The Department of International Trade Promotions in partnership with Sabah International Expo is a testament to their commitment to driving positive change in the Malaysian business landscape. This event exemplifies their dedication to fostering innovation, sustainability, and cross-cultural collaboration within the food and business sectors.

For media inquiries and additional information, please contact DITP Malaysia at [email protected].

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