PETALING JAYA: Tourism, arts and culture minister Tiong King Sing has challenged Tourism Malaysia managers to look beyond Visit Malaysia Year 2026 (VMY2026) and come up with more comprehensive marketing strategies to attract visitors, particularly in view of stiff regional competition from countries such as Thailand.
“We must be creative, open-minded and think outside the box, instead of thinking along traditional lines.
“This not only includes highlighting breathtaking landscapes and the diverse culture that our country offers. We must also delve deeper into niche experiences, sustainable tourism practices and leverage digital platforms to reach a global audience.
“We must diversify our offerings. Tourism Malaysia must also focus on festivals, concerts and international activities.
“These events serve as powerful magnets, drawing in tourists and showcasing the best of Malaysia,” Tiong told managers during an action plan session for Tourism Malaysia overseas office managers in Kuala Lumpur today.
Tiong also welcomed feedback from overseas office managers, particularly about budgeting.
“Do not ‘paint a pretty picture’ when your office finds itself lacking in funds to carry out activities,” he said, adding that while managers should budget carefully, they can also request funds for additional staff if required.
Tiong also emphasised the value gained from engaging with stakeholders.
“We recognise the invaluable feedback and support from government-to-business sessions with industry players, including travel agents, hoteliers and airlines,” he said, adding that engaging the business community is paramount for the government to secure its tourism objectives.
