Liew with Dr Rosmawati and members of the Maceos Sabah Chapter delegation.
Kota Kinabalu: A Business Events (BE) or Meetings, Incentives, Conferences, Exhibitions (Mice) community is in the making in Sabah, thanks to Maceos (Malaysian Association of Convention & Exhibition Organisers and Suppliers), said Minister of Tourism, Culture and Environment Datuk Christina Liew.
She applauded Maceos Sabah Chapter Chairman Datuk Dr Rosmawati Lasuki’s effort to uplift the “Be in Sabah” industry.
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“I encourage convention and exhibition organisers as well as industry players and professionals in Sabah to join the Association for the common good.
“There is huge potential in being a part of the ‘Be in Sabah’ community, as you will gain from the perspectives of networking opportunities, learning and development, business growth and opportunities as well as leadership and strategic insights,” Liew said, after a courtesy call by a delegation led by Rosmawati this week to brief the Minister on the role and functions of Maceos this week.
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Given the combined population of 78.9 million in East asean, the Minister noted that Sabah’s strategic location and international connectivity make it a vital hub for trade, sustainable tourism, and Business Events (BE) in the region.
In her briefing, Dr Rosmawati said every country has its own association to facilitate, coordinate, and build their own BE communities, respectively. “Malaysia is no exception.
This will help to strengthen and foster close networking among members of the BE industry. Being the Sabah Chapter Chairman has helped me to build the Business Events ecosystem and BE industry in Sabah.
“Our vision is to establish Sabah as a premier destination for business events and exhibitions in East Asean. We want to promote and position Sabah as a gateway to the East Asean market,” she said.
Maceos can significantly contribute to the economy of Sabah in bringing Business Travellers with high spending power, Dr Rosmawati added.
Maceos extended an invitation to Liew to officiate at the Business Events Forum themed “Empowering Asia Pacific through Business Events” scheduled to be held on February 27 and 28, 2025 at the Sabah International Convention Centre (SICC).
Dr Rosmawati said this second edition of “Be in Sabah” to strengthen the Business Events industry in Asia Pacific follows the success of the Business Events Forum - “Gathering of the International Business Events Communities” – on Feb 29 to March 1, this year.
“Next year’s forum aims to reconnect and engage with key stakeholders. The Asia Pacific region acts as a vibrant centre for Business Events (BE), propelling innovation, collaboration, and economic advancement. Maceos wants to bolster the BE sector by capitalising on the region’s rich cultural heritage and natural allure.
“Through diverse enlightening discussions, the forum will explore strategies for fostering business expansion, cultivating effective leadership, and crafting resilient business tactics,” the Sabah Chapter Chairman explained.
Dr Rosmawati also informed the Minister of other upcoming events in the Maceos Sabah Calendar (2024-2025), such as Xplore Sabah Expo 2024, Karnival Malaysia 2024 (KK), MegaHome Expo (2025), and 12th Sabah Oil, Gas & Energy Conference & Exhibition 2025 (SOGCE).
Other members of the delegation were Honorary Secretary Chan Kay Yi, Honorary Treasurer Kenny Shiau Keh Luan, Assistant Honorary Treasurer Cleopatra Lajawai, VP Development Dato’ Paduka Rehan Rahim, and Members Bernice Chong, Ellyna Natasha, Anne Teh, and Clara Lim.
