Tourism: Sabah, Sarawak must work together
Published on: Sunday, September 08, 2024
Liew (second right) and Karim (second left) receiving tokens of appreciation from Nigel, At right is Tan.
Kuala Lumpur: The Matta Fair has always been a significant platform for us to promote tourism, and this year is no exception, said State Tourism, Culture and Environment Minister Datuk Christina Liew.
Speaking at the official opening of Matta Fair at the Malaysia International Trade and Exhibition Centre (Mitec) here on Saturday, she said the event showcases Borneo as Malaysia’s favourite destination, represented by the captivating states of Sabah and Sarawak.
ADVERTISEMENT_30_Sep-6_Oct.jpg)
Liew said the Sabah Tourism Board (STB) is happy to lead this effort, alongside 33 travel agents, local artisans and industry partners, with a strong presence of 60 booths under the Sabah Zone.
The Kopitiam-themed zone will bring a taste of Sabah’s hospitality, with traditional treats, aromatic Tenom coffee and refreshing Sabah tea, inviting visitors to immerse themselves in our local experiences.
“As we continue to grow and evolve in the tourism landscape, Sabah’s participation at Matta Fair underlines our commitment to providing visitors with authentic and unforgettable experiences. This Fair serves as a gateway for travel enthusiasts to discover the beauty of Borneo, and I am confident that the exclusive deals and promotions we have prepared will inspire many to explore Sabah,” Liew said.
According to her, this year, visitors to the Sabah booths can enjoy special promotions, including travel rebates of up to RM150 on any Sabah packages.
ADVERTISEMENT
These incentives, she said, are designed to make it easier for travellers to plan their next adventure to Sabah and experience all that we have to offer.
The Minister acknowledged the strong collaboration between Sabah and Sarawak in promoting Borneo as Malaysia’s Favourite Destination.
ADVERTISEMENT
“By working together, we can enhance the visibility of our diverse offerings of Sabah, from our breathtaking landscapes and thrilling adventures to our rich cultural heritage and unique wildlife encounters, thereby attracting more visitors to our shores.”
Saying tourism is not just about promoting destinations as it is also about building connections and creating memories, Liew said:
“Sabah, with its rich tapestry of culture, adventure and nature, offers an integrated experience that takes visitors from the majestic peaks of Mount Kinabalu to the vibrant marine life in our oceans.
“We want every visitor to feel the heart and soul of Sabah through our curated experiences and warm hospitality.”
She commended the Sabah Tourism Board (STB) led by Chairman Datuk Joniston Bangkuai for their unwavering dedication and innovative approach in showcasing Sabah at this Matta Fair.
“Their efforts in promoting our local products and creating a unique experience for visitors truly set us apart.”
Sabah is committed to promoting tourism that not only showcases our natural beauty but also supports local businesses and preserves our cultural heritage, Liew said.
“I am happy about the opportunities that lie ahead for Sabah and Sarawak. Let us all work harder to promote our beautiful region, our vibrant culture and our welcoming spirit to the world. Together, we can make Borneo a must-visit destination for travellers from near and far,” she added.
Sarawak Minister of Tourism, Creative Industry and Performing Arts Dato’ Sri Abdul Karim Rahman Hamzah also officiated at the event featuring 1590 exhibition booths.
Also present were Assistant Minister of Tourism, Culture and Environment Datuk Joniston Bangkuai, Matta President Nigel Wong, Organising Chairman Tan Lok Liang, Chairman of Sri Pelancongan Sabah Ken Pan, Sabah Tourism Board CEO Julinus Jeffery Jimit and Sri Pelancongan Sabah CEO Thonny Chee.
Stay up-to-date by following Daily Express’s Telegram channel.
Daily Express Malaysia
.jpg)
