Tue, 15 Oct 2024
Headlines:
No Ads
RM3.5 million Sabah sales at Matta Fair
Published on: Wednesday, September 18, 2024
Published on: Wed, Sep 18, 2024
Text Size:
Share this story
 RM3.5 million Sabah sales at Matta Fair
Joniston (left) welcomes visitors to the Sabah booth at the Matta Fair.
Kota Kinabalu: Sabah garnered RM3.5 million in sales during the recently concluded Matta Fair in Kuala Lumpur, said State Tourism, Culture and Environment Assistant Minister Datuk Joniston Bangkuai.

Joniston, also the Sabah Tourism Board Chairman, said the Sabah CAN (Culture, Adventure and Nature) themed packages were the mostly highly sought by visitors.

Advertisement
“Over 200 CAN packages were sold, with island-hopping and the Mari Mari Cultural Village being the most popular choices.

“We hope this positive outcome translates into more tourist arrivals, further boosting the State’s economy,” he said.

SPONSORED CONTENT
Enjoy a taste of Malaysia, everyday with Ayam Brand™  local pastes
Enjoy a taste of Malaysia, everyday with Ayam Brand™ local pastes
SHAH ALAM: Fact: Every time Malaysians travel abroad, we almost immediately miss the taste of home. You don’t need to be homesick to celebrate Malaysia’s rich culinary heritage when you can savor the authentic taste of Malaysia in your own home with Ayam Brand™  cooking pastes.
Joniston noted an increasing interest in off-the-beaten-path destinations and community-based tourism experiences.

To further promote these offerings, he said Sabah will hold its first Community-Based Tourism Fair at IOI Mall, Putrajaya, from Oct 16-20.

Advertisement
“This fair will allow visitors to explore unique community-based tourism packages further and discover hidden gems in Sabah’s rural areas,” he said.

STB Chief Executive Officer Julinus Jeffrey Jimit noted that Sabah also generated over RM6,000 in product sales at the Sabah Tourism Board Pavilion within three days.

Advertisement
The sales included Kadaiku (RM2,088.10), Sabah Tea (RM943) and Yit Foh Coffee (RM3,564.20).

Sabah Tea and Yit Foh Coffee are iconic agro products that enrich the offerings in Ranau and Tenom, while Kadaiku showcases a diverse range of unique handicrafts.

Julinus said promoting these products is essential, as they complement tourism efforts and align with Sabah’s reputation for agrotourism.

“Our goal is to enhance awareness of Sabah’s unique offerings, which not only supports local businesses but also enriches the overall visitor experience,” he said.

He added that the launch of the Top 5 Mountains in Sabah campaign at the Matta Fair would help position Sabah as the adventure hub of South East Asia and beyond.

The campaign features Malaysia’s highest peaks located in Sabah - Mount Kinabalu, Mount Trus Madi, Mount Sinsing, Mount Tambuyukon and Mount Kaingaran.

The recent Matta Fair saw Sabah and Sarawak teamed up to promote Discover Borneo as Malaysia’s favourite destinations at Malaysia International Trade and Exhibition Centre (Mitec) in Kuala Lumpur.

A total of 33 travel agents from Sabah participated in the fair from Sept 6-8 to showcase the State’s diverse tourism products to visitors.
* Follow us on Instagram and join our Telegram and/or WhatsApp channel(s) for the latest news you don't want to miss.

* Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available.
Keywords:
Matta Fair
Advertisement
Share this story
Advertisement
Advertisement
Follow Us  
Follow us              
Daily Express TV  
© Copyright 2024 Sabah Publishing House Sdn. Bhd. (Co. No. 35782-P)
close
Try 1 month for RM 18.00
Already a subscriber? Login here
Try 1 month for RM 18.00
open
Try 1 month for RM 18.00
Already a subscriber? Login here