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THE art scene in Kota Kinabalu has been evolving, with mural paintings becoming iconic part of the city. 

Jared Abdul Rahman, a Sabahan artist, shared his insights on Sabah’s artistic landscape, the importance of understanding local sensitivities and the challenges posed by commercialisation.

Jared first noted an increasing awareness among younger Sabahans about their history and identity as stakeholders mushroom to invest in Sabah.

“Some genuinely support the arts through grants and initiatives and some use art primarily for advertising,” he told Daily Express.

He said this distinction is crucial as it affects how artists perceive and engage with such projects.

“But sometimes you just have to do it and not care (if your value aligns the company’s),” he said, pointing out that financial necessity often forces artists to accept such gigs.

When asked about leveraging commercial resources to support Sabah’s local arts, Jared acknowledged the value of sponsorships and grants as great opportunity, but cautioned against potential framework that can stifle creativity.

“Whether for corporate social responsibility (CSR) or direct advertising, these initiatives usually benefit the company’s image in some way,” he said.

In this regard, Jared said it is important that brand-sponsored murals in the town still genuinely represent Sabah’s culture and values.

“Understanding local identities and what resonates with them is key to effective and authentic engagement,” he said.

Jared remained optimistic about the role of organisations like Pillars of Sabah in supporting local artists. 

“Pillars of Sabah continuously receives inquiries and potential corporate commissions. 

“The goal is to connect artists with clients directly while providing support as needed, ensuring artists retain control over their work and receive fair compensation,” he said, underlining their mission as advocates and support system for artists rather than middle-person.

Jared concluded with a vision of community engagement in the arts. 

“The whole point of Pillars of Sabah is to promote, support the human creativity in every single person so that art is no longer something that only artists do,” the co-founder of the initiative said.

His perspectives offer a framework for artists and companies alike to navigate collaborations that are both ethical and beneficial.