Giving plastic waste a second life
Published on: Saturday, December 02, 2023
By: Jozie John
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Saila (left) receiving the leftover PVC straps from Rini Craft founder, Norini Bonong.
Kota Kinabalu: LJD Corporation, a social enterprise dedicated to empowering young talents and promoting environmental sustainability, aims to do its part in solving the plastic waste problem.
The enterprise, accredited by the Entrepreneur and Cooperatives Development Ministry, is carving a unique path by engaging emerging artists in crafting distinctive jewellery featuring Sabahan motifs, all meticulously fashioned from recycled plastic.
Its founder Saila Saidie said LJD’s mission transcends artistry; it is a broader campaign to raise awareness about plastic waste recycling, addressing climate change concerns through its unique blend of jewellery and fashion.
“LJD sourcing plastic waste from various locations including rural areas like Kampung Kopunadan in Kudat, where housewives contribute to the collection of Polyvinyl chloride (PVC) straps for woven handbags through Rini Craft.
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