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The Livestock and Meat Industry Exhibition returns to Malaysia via its 10th edition, featuring 14 global countries.
Published on: Monday, November 27, 2023
By: Sivaa Tangai Raju
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The Livestock and Meat Industry Exhibition returns to Malaysia via its 10th edition, featuring 14 global countries.
The Informa Markets Malaysia Country Manager, Gerard Leeuwenburgh and Asean regional portfolio director, Rose Chitanuwat welcome the public , particularly local farmers, to Livestock Malaysia 2023 10th edition expo.
Kuala Lumpur: The renowned International Feed, Livestock, and Meat Industry 2023 exhibition returns for its 10th edition, involving over 110 local and international stakeholders from 14 countries through Informa Markets Malaysia Sdn Bhd.

The Informa Markets Malaysia Country Manager, Gerard Leeuwenburgh, has confirmed in a press conference that the forthcoming Livestock Malaysia 2023 event will take place from 29th November to 1st December this year at the Kuala Lumpur Convention Centre.

Speaking to the media, he encouraged local farmers to take part in the expo in order to be aware of the latest technologies while discovering further aspects of the agriculture industry.

“The livestock industry stands as a global powerhouse, producing an array of products vital to our diets and economies.  

 “Livestock Malaysia is committed to fostering the ongoing growth and innovation of the livestock industry while playing a vital role in driving further economic development within the sector.

“The event will provide a good opportunity for everyone in this region to learn about the industry advancements,” he said.

Meanwhile, Informa Markets Asean regional portfolio director, Rose Chitanuwat, said the comeback event will be a watershed moment for the country's livestock industry to address Malaysia's long-standing challenges, including high poultry production costs.

Rose opined that the rise in the price of animal feed broadened beyond Malaysia, impacting other South-East Asian countries including the Philippines, Indonesia, and Thailand.

“High costs of corn and soybeans, which are essential chicken feed, are impacting the poultry industry.

“While the government is playing its role, the private sectors and the public can play their roles in adapting to trends,” she said

However, she noted that it was a big challenge to meet consumers' demand for unique meat while facing a shrinking agricultural labour force.

She highlighted the importance of a partnership between the private and public sectors for the evolving future of the livestock industry, not only nationally but also in Asean countries.

“The decline in people choosing farming as a profession over the years is a significant concern, especially considering the projected global population of 9.7 billion in 2050," she added. 

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