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“And that was when I realized okay... I’m going to take this opportunity as a way for me to not only learn but also develop like my style of cooking... and find my taste in the kitchen.”
Unlike other chefs who rise to restaurant fame before they become media celebrities, Nguyen tried the opposite approach and began bringing her online dishes to the real world at pop-up restaurant venues.
The location of her first appearance is where she later opened Di Di.
With hundreds of thousands of followers on Instagram, YouTube and TikTok, and millions of likes on her videos, Nguyen doesn’t think sharing her recipes with the world will hurt her restaurant business.
“A lot of times my recipes online are very easy to follow,” Nguyen said.
“Here,” Nguyen said of Di Di, “it’s more polished.”
Filled with huge armchairs and golden lamps and decorated with tropical plants, Di Di – the Vietnamese phrase for “Let’s go” – opened its doors on Thursday.
Nguyen, who takes care of every detail at Di Di, describes her cooking style as a blend of the techniques she learned in culinary school and the taste of her mother’s cooking she grew up with.
Nguyen hopes this personal brand will help her succeed in the competitive Los Angeles gastronomic scene.
“I have my story. I have my heart. That is really what makes this place special, she says. “This restaurant is about just celebrating the culture that raised me and a picture I’m really proud of.”





