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Kuala Lumpur: Cradle Fund Sdn Bhd, an agency under the Ministry of Finance, together with Singapore-based co-investment partner, KK Fund Pte Ltd and another investor who wished to remain anonymous, have injected US$500,000 (RM1.9 million) into Malaysian-based start-up, Pacific Founders Sdn Bhd.Pacific Founders runs the Be Malas Portal, which provides short message service-based (SMS) concierge service to its clients in the Klang Valley and some areas outside of it.

Be Malas Chief Executive Officer and co-founder, Adlin Yusman, said the funds received were a huge vote of confidence in Be Malas' ability to execute its business plan.

"The funds will be spent primarily on technology for both front-end (customer-facing) and back-end which includes load management and last-mile fulfilment as well as hiring the best talents to help us scale the business regionally," he said in a statement.

With its motto 'We work hard, so you can be lazy' and a highly-trained team of concierges called Rajin Runners, Be Malas helps customers with their requests from household affairs to company business matters through SMS exchanges, provided that the requests are not against the law.

Be Malas, launched on April 28, is also the brainchild of Adlin and other two co-founders Suthenesh Sugumaran and Puvanendren M. Maniam.

Adlin said its regional brand, Be Lazee, which was launched in Singapore on June 10, 2015, has gained traction in the city state and the team was looking forward to launch the same brand in Hong Kong before the end of the third quarter this year. Be Malas currently operates in Malaysia and Singapore. – Bernama