Petronas webfilm tells story of Kaamatan, Gawai
Published on: Thursday, May 26, 2016
Kuching: Petronas commenced its Kaamatan and Gawai festive campaign with the launch of a specially produced webfilm titled "Renai". Set in the jungle of Sarawak and against the scenic view of Mount Kinabalu in neighbouring Sabah, it is named after its main character, a little girl called Renai – of her growing up and how she appreciates and values the struggles and sacrifices made by her parents to ensure a brighter future. This story of gratitude and hope encapsulates the true spirit of the Kaamatan and Gawai festivals, which celebrate the fruits of hard labour and determination invested each year into delivering a bountiful harvest.
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Petronas Senior General Manager of Group Strategic Communications, Zahariah Abd Rahman said: "For the past two decades, Petronas has been bringing Malaysians together through our festive communications. "With our latest Kaamatan and Gawai webfilm, we hope to not only capture the rich and unique essence of the harvest festivals in Sabah and Sarawak, but what this tradition and the festivals mean to all Malaysians."Petronas draws inspiration from every Malaysian as each of us has an interesting story to be told.
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The story of Renai reflects our nation's diversity as a true melting pot of cultures, and the social cohesion among Malaysians," she added. Stay up-to-date by following Daily Express’s Telegram channel.
Daily Express Malaysia
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A 60-second television commercial version of the webfilm will be aired on May 29 onwards.
